Insights

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Digital

6 Tricks for Getting People to Actually Open and Read Your Emails

Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).

Mark Pedersen

Digital

Web Design And Development and the RFP Process

Here are the important things you need to keep in mind when planning your organization’s new website design and development project with a review of how to plan and write your Request for Proposal (RFP).

Greg Kihlström

Digital

Accessibility for the Web: What You Need to Know

There is a lot of misinformation and misunderstandings about what website accessibility is and what rules and standards apply to which types of organizations. We've gone through the existing laws, standards and information and distilled it for you to make it easier to understand how Web accessibility affects you and your website users.

Greg Kihlström

Digital

Agile Marketing & Your Website

Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years.

Greg Kihlström

Digital

Search Engine Optimization for Banks and Credit Unions

As a bank marketer in charge of your website’s search rankings, it's always important to keep up with the latest ways to optimize your website and content.

Greg Kihlström

Digital

CMS Conversion: Ektron to Drupal

Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems.

Greg Kihlström

Digital Marketing & PR

Using Social Media to Enhance PR Efforts

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

Greg Kihlström

Digital

Quality Over Quantity: Building Your Social Media Presence

You can grow your presence and followers through some easy steps if you consistently apply them.

Sara Rassi

Digital

Social Media: The Good, The Bad, and The Ugly

Social media provides one of the best opportunities to reach potential customers, resolve customer complaints, and actively engage in conversation around your industry, company, and products.

Sara Rassi

Digital

Six Tips to Engage Your Audience in a Social World

I can go on and on about how to best use social media, but a lot of that is going to depend on who you can dedicate to it.

Sara Rassi

Digital

#Hashtags — Why Use Them?

Let’s explore what a hashtag is, how it got started, and the pros and cons of using one.

Sara Rassi

Digital

Does Grammer Really Matter in a Digital World?

Notice something funny in the title

Sara Rassi

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