---
title: Yes& Insights | Digital (2)
description: Digital | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward. (2)
---
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# Yes& Insights
Inquiry. Ideas. Inspiration.
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[ Digital Marketing & PR Government
## Optimizing Virtual Recruiting in Government
Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?
**Veronica Oleynik
](https://insights.yesandagency.com/optimizing-virtual-recruiting-in-government)
[ Digital Branding Creative Video Associations
## Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic
In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.
**Josh Golden
](https://insights.yesandagency.com/associations-yes-re-animated)
[ Virtual Events Digital Branding Creative Marketing & PR Public Relations Government Video Associations Case Studies CX B2G
## 2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
**Layla Masri
](https://insights.yesandagency.com/2021-trends/future-of-marketing)
[ Virtual Events Digital Marketing & PR Government
## Overcoming Recruiting Challenges in the Government Space
Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.
**Jo Joslin
](https://insights.yesandagency.com/overcoming-recruiting-challenges-in-the-government-space)
[ Virtual Events Digital Associations
## How to Transition Award Ceremonies to An Engaging Virtual Environment
The 13th Annual Military IT Awards could not be held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event.
**Jenny Muchnikoff
](https://insights.yesandagency.com/how-to-transition-award-ceremonies-to-an-engaging-virtual-environment)
[ Cyber Security Digital B2G
## What is PAM? And Why Does Telework Make Government Agencies Need It Even More?
The rapid transition to telework due to the COVID-19 outbreak caused many government information technology managers to rethink how to secure agency networks.
**Rutrell Yasin
](https://insights.yesandagency.com/what-is-pam-and-why-does-telework-make-government-agencies-need-it-even-more)
[ Virtual Events Digital Creative Associations
## What I Learned at StratFest 2020
Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world. What were some of the key takeaways?
**Robert W. Sprague
](https://insights.yesandagency.com/what-i-learned-at-stratfest-2020)
[ Virtual Events Digital Government Associations B2G
## 9 Tips for a Successful Virtual Award Ceremony Part 1
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.
**Kay Logan
](https://insights.yesandagency.com/9-tips-for-a-successful-virtual-award-ceremony-part-1)
[ Digital Yes& General
## 3rd Party Cookies Are Going Away. Here are 4 Things You Need to Know
As you’ve likely heard, in January 2020, Google announced that they would be getting rid of the 3rd party cookie. So what does this mean for marketers? Actually, what does this mean for everyone?
**Mark Pedersen
](https://insights.yesandagency.com/third-party-cookies-are-going-away-here-are-four-things-you-need-to-know)
[ Digital Announcement
## Four Avoidable Website Mistakes
The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning.
**Anna-Marie Montague
](https://insights.yesandagency.com/four-avoidable-website-mistakes)
[ Digital Marketing & PR
## The Best Way to Optimize Digital Marketing Campaigns
Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns? If not, you’re probably spending too much—and still not getting the results you would like.
**Robert W. Sprague
](https://insights.yesandagency.com/the-best-way-to-optimize-digital-campaigns)
[ Digital Announcement
## RGP Website Revamp
The new website Yes& created for global human capital firm RGP emphasizes the experience and thought leadership of the RGP team, and uses real client stories to echo RGP’s tagline and brand positioning, To the Power of Human™.
**Greg Kihlström
](https://insights.yesandagency.com/rgp-website-revamp)
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