Insights

The 13th Annual Military IT Awards could not be held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event.

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

The rapid transition to telework due to the COVID-19 outbreak caused many government information technology managers to rethink how to secure agency networks.

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world. What were some of the key takeaways?

Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.

As you’ve likely heard, in January 2020, Google announced that they would be getting rid of the 3rd party cookie. So what does this mean for marketers? Actually, what does this mean for everyone?

The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning.

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns? If not, you’re probably spending too much—and still not getting the results you would like.

The new website Yes& created for global human capital firm RGP emphasizes the experience and thought leadership of the RGP team, and uses real client stories to echo RGP’s tagline and brand positioning, To the Power of Human™.

Banking trends have evolved rapidly over the past two decades. As a result, banks are working harder than ever to keep up with the demands and preferences of their customers. These advancements include offerings that make banking more accessible, create the ability to bank more freely, and have a more tailored experience that is personalized to their needs. It is difficult to say what new developments will occur in the decades to come that will continue to shape the optimal customer experience. What is known, however, is that these advancements have changed the banking customer experience forever.

The following article is based on a chapter from “The Agile Brand” by Greg Kihlström, now available on Amazon and iTunes.

The following article is based on “The Agile Brand” by Yes& SVP Greg Kihlström, now available on Amazon and iTunes.