Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).
Accessibility for the Web: What You Need to Know
There is a lot of misinformation and misunderstandings about what website accessibility is and what rules and standards apply to which types of organizations. We've gone through the existing laws, standards and information and distilled it for you to make it easier to understand how Web accessibility affects you and your website users.
Agile Marketing & Your Website
Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years.
Digital Marketing & PR
Using Social Media to Enhance PR Efforts
Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.
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