Insights

Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years.

As a bank marketer in charge of your website’s search rankings, it's always important to keep up with the latest ways to optimize your website and content.

Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems.

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

You can grow your presence and followers through some easy steps if you consistently apply them.

Social media provides one of the best opportunities to reach potential customers, resolve customer complaints, and actively engage in conversation around your industry, company, and products.

I can go on and on about how to best use social media, but a lot of that is going to depend on who you can dedicate to it.

Let’s explore what a hashtag is, how it got started, and the pros and cons of using one.

Notice something funny in the title

An important aspect of your website design and development process is how you will make sure it will be found after launch. Search Engine Optimization (SEO) is the process used help Google (and others) index your pages properly and connect you with your potential customers who are looking for you and the things you sell.

Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.