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Digital Marketing & PR Video Creative

What Video Pros Know That You Don't Know

The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.

Robert W. Sprague

Digital

GDPR for U.S.-Based Marketers

You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you work in), several other changes made to the

Greg Kihlström

Digital

Guide to Bank and Credit Union Website Accessibility

Trying to find out exactly how to apply accessibility rules and standards to your financial institution’s website can be challenging. There are many sources of conflicting information out there that can make it difficult to understand the exact rules and how/when they apply to you. We have reviewed the latest information to provide a guide that can help you as you plan your next site or revise your current one.

Greg Kihlström

Digital

Battle of the Stories: Snapchat, Instagram, and Facebook at a Glance

As social media capabilities continue to increase, so does the connectedness of each platform’s users. One of the fastest-growing tools is the Story function that many have adopted. Snapchat, Instagram, and Facebook all have their version of the “story,” and each allows users to share their day in real time. This allows for the ability to do exactly what the name suggests: tell stories.

Greg Kihlström

Digital

The State of Digital: 2018

Now that we are a few months into the year, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends to watch.

Greg Kihlström

Digital

Why GDPR is an Opportunity for U.S. Brands

If you live in the world of digital marketing, you’ve no doubt heard something

Greg Kihlström

Digital

Does Your Website Suck? It’s Time to Find Out.

Hey, you. Yes, YOU. Have you taken a look at your website lately?

Oz Coruhlu

Digital Marketing & PR

Marketing Retirement Savings to Millennials

Download our free guide to reaching and engaging Millennials and Gen Z for financial services marketers. The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate.

Greg Kihlström

Digital

5 Reasons Why Listicles Really Work

Enter listicles (list-style articles). Readable, snackable, and shareable, listicles can be the perfect medium for sharing your words of wisdom. Don’t believe us? Here are 5 reasons to love listicles.

Mark Pedersen

Digital

6 Tricks for Getting People to Actually Open and Read Your Emails

Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).

Mark Pedersen

Digital

Web Design And Development and the RFP Process

Here are the important things you need to keep in mind when planning your organization’s new website design and development project with a review of how to plan and write your Request for Proposal (RFP).

Greg Kihlström

Digital

Accessibility for the Web: What You Need to Know

There is a lot of misinformation and misunderstandings about what website accessibility is and what rules and standards apply to which types of organizations. We've gone through the existing laws, standards and information and distilled it for you to make it easier to understand how Web accessibility affects you and your website users.

Greg Kihlström

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