Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.
Marketing & PR Public Relations B2G
Newsjacking: How to Inject Your Client into a Breaking News Story
The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.
Marketing & PR Public Relations B2G Virtual Events
Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season
The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway.
Digital Marketing & PR Government
Optimizing Virtual Recruiting in Government
Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?
Case Studies Branding Digital Marketing & PR Public Relations Video Creative B2G Associations CX Virtual Events Government
2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
Digital Marketing & PR Virtual Events Government
Overcoming Recruiting Challenges in the Government Space
Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.
Branding Marketing & PR CX
In and Out: How Marketers Should Lead the Customer Experience (R)Evolution
Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge.
Marketing & PR Culture Announcement
Steps for Promoting Diversity & Inclusion Through Your Marketing
How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.
Marketing & PR Yes& General Culture Announcement
Yes& Makes the Inc. 5000 List for the Third Consecutive Year
NEW YORK, August 12, 2020 – Inc. magazine today revealed that Yes& is No. 3449 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Alexandria-based marketing agency grew 108% over the previous year.
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