Insights

If you’re in need of an advertising agency, don’t worry. There are plenty to pick from.

Adapting to the “new normal” these days feels like a high-speed car chase: Who can evolve the  fastest to succeed? Recruiting in the government space is no different. Fortunately, the right marketing strategies can help government agencies efficiently and effectively reach qualified personnel and succeed in their recruitment efforts.

Golden arches, a green mermaid, an apple—these all evoke distinctive feelings and unequivocal associations. What are the secrets to logo success and how does your brand stack up?

Marketers have historically been responsible for bringing the brand to the customer. In 2020, it’s time for us to bring the customer to the brand. The customer experience revolution is upon us, and marketing leaders are uniquely positioned to re-evaluate our skillsets, update our strategies, and lead the charge. 

How does your company optimize diversity and inclusion in your storytelling and marketing efforts? Learn more about how prioritizing these values in executing your marketing strategy makes a profound difference.

NEW YORK, August 12, 2020 – Inc. magazine today revealed that Yes& is No. 3449 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Alexandria-based marketing agency grew 108% over the previous year. 

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

In June Yes& promoted two veteran marketing communications professionals: A.J. Guenther, to Vice President of Public Relations; and Mark Pedersen, to Vice President of Marketing Strategy.

Yes& was called upon to deliver this year’s 16th annual Chesapeake Bay Report Card during the COVID-19 pandemic. But the question was—how to generate media interest without a live media event?

Many government agencies have suspended their outreach efforts during this time of pandemic. The National Safety Council postponed the observance of Distracted Driver Awareness Month; the SEC postponed its  National Compliance Outreach Seminar for Investment Companies and Investment Advisors; the Federal Reserve, the Office of the Comptroller of the Currency, and the Federal Deposit Insurance Corporation jointly decided to cancel the 2020 National Inter-agency Community Reinvestment Conference (NICRC); and even the U.S. Census has had to push back by several weeks its on-the-ground outreach and canvassing work.

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns?  If not, you’re probably spending too much—and still not getting the results you would like. 

The 2019 U.S. Capitol Christmas Tree has been safely delivered (via a specially-packed, extra-large truck) to Washington, D.C.!  For the past 50 years, the U.S. Forest Service has selected one lucky tree—always from a different national forest across the country—to adorn the west lawn of the U.S. Capitol building during the holidays.