Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.
Carmel McDonagh
VP, B2G Account Management
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