Insights

Redefining Key Performance Indicators for Association Business Success

With the holidays just around the corner, it is the season for gatherings. The holidays remind us of the importance of coming together: to reconnect, create new shared experiences, and deepen bonds. It allows us to practice small talk, or civil discourse—with restraint. We may trash talk each other’s favorite football teams, but then happily make plans to watch more games together. If things go well, we will leave with a better understanding of each other and at least a civil relationship with that one person who tends to raise our blood pressure.

May is Asian American/Pacific Islander Heritage Month and Yes& joins in celebrating the people and cultures of the world’s largest continent, which today hosts 48 nations. Since the first wave of Asian immigrants arrived nearly 200 years ago, the United States has benefitted from the rich heritage of people from China to Korea to Thailand to India to Russia, and dozens of points in between. In recognition of AAPI Month, we reached out to some of our Yes& team members to hear what the designation means to them.

Balancing social activism with unrelated full-time work has always been challenging. Rallies don’t only occur after business hours and commentary must come within hours of an event, not days. Those driven to make the world a better place make hard choices about working in activism around work hours, not to mention the worry that it may have a negative impact if the boss is unsupportive.

The question might be gauche, were it not for the fact that all of us have a coronavirus story, just as those who remember 9/11, Pearl Harbor, and the Great Depression have stories about living through those historical events. Our audiences gain insights, and form opinions, by what we choose to show and tell. Years from now, our collective stories will likely include stay-at-home orders, face masks, and toilet paper shortages, and perhaps the background noise of partisan divisiveness and the angst of economic recession. Individually, we’ll expose how these times shaped us, challenged us to do things differently, and hopefully compelled us to do better.

While local news has struggled for years to find a profitable business model in the digital age, some PR and marketing shops are finding solid footing with local-centric content and wider distribution options.

The federal government’s response to urgent national needs has long driven industry innovation. From World War II to the Space Program to emergency response during natural disasters, government and industry come together in our most trying times, not for just another business opportunity, but to fill a critical public need.

Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.

Tableau is a Seattle-based data-visualization software company that hired Connelly Works – now Yes& - in 2018 to expand Tableau’s content strategy in the federal sector.

Howard Bomstein, one of the region’s foremost advertising executives, brings his strong connections and portfolio of real estate, automotive, media, retail, and utility contacts to fast-growing Yes& as Vice President for Business Development.