Insights

2022 conferences are back in action! Fall is busy and Yes& is thrilled to be back in person at some upcoming events across the D.C. area. We hope to run into you at one of these events. Please stop by and say hello!

Calling all associations! You're invited. We have good news & bad news. The bad news is - the associations community has been battered by the economics of the pandemic; being faced with very real hurdles and a need to transform business models, offerings, and resources. The good news? We can help. It’s not too late to face these challenges head-on with confidence. Disruption = Opportunity – let’s focus on what opportunities we have to do things differently. Join us for a three-part workshop, curated just for associations on Tuesday, October 25. Industry experts from Yes&, Joyn, and Membership University are teaming up for a workshop curated just for associations. Learn about factors that drive member activity and engagement, how to boost your retention metrics, and how to curate unforgettable experiences for your community. The workshop will have 3 interactive sessions: Building a Tribe:  How to turn your member retention numbers into growth and revenue (Presented by Joyn) Creating Unforgettable Member Experiences (Presented by Yes& Agency) The End of Membership As We Know It: Where Do We Go From Here? (presented by Membership University) Meet The Speakers Jordana Well, Yes& Vice President, Director of Experience Design Tracy Betts, Yes& Senior Vice President, Digital Innovation Dane Blackburn, Senior Sales Director, Joyn Olly Matthews, Head of Sales, Joyn Sarah Sladek, CEO & Chief Strategist, XYZ University

Alexandria, VA, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Yes& continued to expand its integrated advertising and marketing services to clients by creating a branded content studio. Content has long been a strength for Yes&; now with the acquisition of EFX Media, an established Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company, Yes& has significantly boosted its capacity to provide the types of rich media proven to increase engagement. “Content is a building block for any future-focused marketing strategy,” said Bob Sprague, Yes& President, CEO, and founder. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients. We are now even better equipped to provide them with outstanding written, graphic, video, animated, and experiential content, quickly and from one integrated source.” Yes& clients, ranging from commercial brands to associations, not-for-profits, and government agencies, are frequently sitting upon massive volumes of knowledge and information. To deliver tangible business value, it must be developed into multiple forms of content in order to meet audiences where they are. “Create once, publish everywhere,” adds Tracy Betts, Yes& Senior Vice President of Digital Innovation. “The Yes& content studio gives us the capacity to transform clients’ content strategies, creating micro-campaigns that drive engagement across platforms.” “We found the appetite for content is insatiable. And it is essential to building a consistent brand experience. Our content studio will be a great resource to marketing and communications teams who need both high quality and rapid response,” said Josh Golden, Yes& Chief Creative Officer. “We’re thrilled to introduce our clients to the expanded capabilities and the outstanding talents we have added. It’s all part of our quest to reach audiences with meaningful, valuable, and crave-able content.”

The creative process is inherently nonlinear, and there’s certainly no right or wrong way to get to a final design result, but there is a ton of opportunity along the way to discover new possibilities. Diving into the process of research, ideating, sketching, and refining is unique for every creative and every project. There are no set rules or guidelines to the creative process that we can share with you to guarantee success. However, there is plenty of structure in what we do at Yes&. We are always thinking and working with the mindset of “&” that takes our work to its full potential. We sat down with Yes& Creative Directors, Brian Domenici, Jen Fose, and Claudia Barac-Roth to interview them on their own personal creative process and how they incorporate “&” thinking into their design.

August 18, 2022 — Yes& is thrilled to announce that it has once again earned a spot on Inc. Magazine's Inc. 5000 List of the fastest-growing privately held companies in America. Counting 2017, 2018, and 2019, this is the fourth time Yes& has been recognized.

Yes&’s growth continued in July with two new partnerships that will leverage Yes&’s advertising and marketing capabilities to connect with untapped audiences.

We're bringing the possibilities of "&" to the ASAE Annual Meeting August 20 - 23, 2022

Yes&’s growth in May and June continued with four new partnerships that focus on reinventing brand identities, improving customer experiences, and generating earned media exposures.

ICYMI: This is part three of our “Campaign Conversations” series, where we give you an inside look at the member acquisition campaign our agency launched for AMADC, the DC chapter of the American Marketing Association. Today we’ll be covering the campaign launch, and what you can do when unexpected speed bumps show up.

Yes& was named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year Government/Institutional/Recruitment category in The 20th Annual American Business Awards® for work done on the FEMA National Flood Insurance Program’s (NFIP) “Keep Home” campaign. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Yes& Agency was nominated in the Government/Institutional/Recruitment category for Marketing Campaign of the Year. The Yes& winning campaign supports FEMA’s National Flood Insurance Program, which faced the dilemma of marketing a product most people have already decided they do not need. Hurricanes are bigger, broader and more predictable every year. With the risk of flooding in many communities, many consumers still bet against mother nature instead of protecting themselves financially against flood damage. To launch FEMA’s new campaign, Yes& deployed an integrated, multi-channel campaign targeting consumers, insurance agents, and community stakeholders in Florida, Texas, Louisiana, New York City, and Atlanta through video, audio, digital advertising, radio, social media, search ads, and a unique digital destination.

Yes& is proud to announce several new partnerships with academic institutions and organizations across the United States. Awarded these contracts through several competitive evaluations, Yes&'s experience in academic institution branding, applicant journey mapping, and .edu website development will support them in attracting a new generation of students and improve the branded visitor online and in-person experience.

Yes& (formerly Beyond Definition) was recently named a Merit Winner by SPD for its 57th Annual Winners List. Yes& is proud to be recognized by the prestigious competition for its design of the “Chew on This” feature opener in the October 2021 issue of NACS Magazine.