Insights

Inquiry. Ideas. Inspiration.

Government

Return-to-School Crisis Communications: COVID-19 Provides a Different Kind of Lesson

Here are five principles to help keep school systems from flunking communications at the beginning of school year 2020-21.

Robert W. Sprague

Case Studies B2G Virtual Events

Getting the Most from Zoom’s Breakout Room Feature

Tired of fighting the limitations of virtual event platforms? Check out some tips for breakout rooms that work.

Jenny Muchnikoff

Video B2G Associations Virtual Events

22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events

A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did.

Layla Masri

Marketing & PR Yes& General Culture Announcement

Yes& Makes the Inc. 5000 List for the Third Consecutive Year

NEW YORK, August 12, 2020 – Inc. magazine today revealed that Yes& is No. 3449 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Alexandria-based marketing agency grew 108% over the previous year.

E.V. Dundon

Public Relations B2G

Making a PR Splash for Marine Environmental Protection

Marine species are being trapped and entangled by derelict fishing gear, and the National Fish and Wildlife Foundation (NFWF) has granted over $1M for scuba divers to remove it to protect U.S. coastlines. Yes& has been working on behalf of NFWF to bring televised media coverage to the Gulf Coast, which resulted in NFWF being recognized with a prestigious Hermes award.

Caitlin Bowman

Marketing & PR Public Relations B2G

Why Corporate Social Responsibility and Social Activism are Important for Your B2B Brand

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

Alfred Warren

Virtual Events Announcement

Tips for Virtual Speakers: Part 1

In this three part series, we’ll take a look at the best tips and tricks for setting up your speakers for success across the space, the presentation, and the tech.

Sara Rassi

Virtual Events Announcement

Tips for Virtual Speakers: Part 2

In this second blog of a three-part series, we’re looking at ways to support and guide speakers for virtual events. We first looked at the recommendations in and around the physical spaces of the speakers, so now let’s turn our attention to how they present online.

Sara Rassi

Virtual Events Announcement

Tips for Virtual Speakers: Part 3

This is our final blog of a three-part series where we’re looking at ways to support and guide speakers for virtual events. We’ve shared the tips and tricks for setting up their physical space and we’ve explored ways to guide them in presenting online. And perhaps, the most critical piece of preparing your speakers is the technology.

Sara Rassi

Creative B2G Announcement

Yes& Helps Akima Win Prestigious Hermes Creative Award

Akima and Yes& were honored with Platinum at the 14th Annual Hermes Creative Awards.

Kay Logan

Yes& General Announcement

Employees Embrace Activism Hours for Greater Good

Balancing social activism with unrelated full-time work has always been challenging. Rallies don’t only occur after business hours and commentary must come within hours of an event, not days. Those driven to make the world a better place make hard choices about working in activism around work hours, not to mention the worry that it may have a negative impact if the boss is unsupportive.

Lisa Daniel

B2G Announcement

AFCEA DC Rocks STEM Scholarships with Virtual Events

COVID-19 significantly disrupted the operations of organizations across the globe, and one industry hit extremely hard was the association community.

E.V. Dundon

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