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Marketing & PR Public Relations B2G

Why Corporate Social Responsibility and Social Activism are Important for Your B2B Brand

B2C brands aren’t the only ones expected to tackle Corporate Social Responsibility (CSR). Learn how consumer views on CSR are changing and what it means for B2B suppliers.

Alfred Warren

Marketing & PR Announcement

Yes& Promotes Two Senior-Level Agency Leaders to Vice President

In June Yes& promoted two veteran marketing communications professionals: A.J. Guenther, to Vice President of Public Relations; and Mark Pedersen, to Vice President of Marketing Strategy.

Jason Werden

Marketing & PR Announcement

Lessons Learned from a Virtual Presser

Yes& was called upon to deliver this year’s 16th annual Chesapeake Bay Report Card during the COVID-19 pandemic. But the question was—how to generate media interest without a live media event?

Mike Smith

Marketing & PR Government

Is Now the Time for Government to Advertise?

Many government agencies have suspended their outreach efforts during this time of pandemic. The National Safety Council postponed the observance of Distracted Driver Awareness Month; the SEC postponed its National Compliance Outreach Seminar for Investment Companies and Investment Advisors; the Federal Reserve, the Office of the Comptroller of the Currency, and the Federal Deposit Insurance Corporation jointly decided to cancel the 2020 National Inter-agency Community Reinvestment Conference (NICRC); and even the U.S. Census has had to push back by several weeks its on-the-ground outreach and canvassing work.

Edith Bullard

Digital Marketing & PR

The Best Way to Optimize Digital Marketing Campaigns

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns? If not, you’re probably spending too much—and still not getting the results you would like.

Robert W. Sprague

Marketing & PR Announcement

Capitol Christmas Tree

The 2019 U.S. Capitol Christmas Tree has been safely delivered (via a specially-packed, extra-large truck) to Washington, D.C.! For the past 50 years, the U.S. Forest Service has selected one lucky tree—always from a different national forest across the country—to adorn the west lawn of the U.S. Capitol building during the holidays.

Jacqui Balogh

Marketing & PR Yes& General Announcement

Yes& Wins Two Washington Business Journal Corporate Philanthropy Awards

For the second year in a row, Yes& was honored to receive Corporate Philanthropy Awards from the Washington Business Journal in two small-business categories. Yes& ranked number eight for Giving and number four for Volunteer Hours.

Edith Bullard

Marketing & PR Yes& General Announcement

Chance For Life

Chance for Life is a non-profit organization dedicated to giving every child a fighting chance by funding pediatric cancer research. Chance for Life was founded in 2005 by Brad Nierenberg – CEO of our teaming partner RedPeg – and is run by Brad and his wife, Callie Nierenberg. Last year, Chance for Life donated more than $1 million to pediatric cancer projects at The National Children’s Medical Center, Children’s Hospital in Washington, DC, and Alex’s Lemonade Stand Foundation for the fight to cure pediatric cancers.

Mike Smith

Marketing & PR Yes& General Announcement

Yes& Awarded Continued Contract with DOT/FMCSA

We are happy to announce that we were awarded a second five-year Blanket Purchase Agreement (BPA) with the U.S. Department of Transportation (DOT) Federal Motor Carrier Safety Administration (FMCSA). Once again, we are teaming with our with our partner Stratacomm.

Pam Long

Marketing & PR

The Marketing Game | Episode 8

This week in Episode 8 of The Marketing Game, John Siniff, Executive Vice President of Content for Subject Matter, battles Josh Golden, Yes& Senior Creative Director, in a game of Jenga.

Jo Joslin

Marketing & PR

The Marketing Game | Episode 7

Tyler Gates, Principle of Brightline Interactive, battles Yes& Senior Creative Director, Josh Golden, in the fantasy-world game of Candyland.

Jo Joslin

Marketing & PR

The Marketing Game | Episode 6

In this episode, Yes& Senior Creative Director Josh Golden sits down with some of the industry’s top professionals to dissect marketing over a probing game of Operation.

Jo Joslin

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