Insights

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

On February 26th at this year's AMA DC Event, Greg Kihlstrom, Yes& SVP Digital, will discuss how brands who embrace agility and a nimble relationship with their customers are successful in a world of continual change. Here’s an inside look on Greg Kihlstrom:

In the immortal words of Yogi Berra, “It ain’t over ‘til it’s over.” True in baseball, certainly, and in most things. However, when it comes to events, an opposite aphorism may be more apropos: “It starts before it starts.”

As the producer of countless general sessions for large-scale conventions, annual meetings, and events for corporate and association clients for more than 25 years, I’ve had many opportunities to observe what show elements make the most difference.

How do you design a big screen presentation that doesn't just engage, but captivates your audience? Here are a few tips. Your meeting is quickly approaching and you’ve been tasked to design and deliver an engaging, effective presentation on behalf of your company or organization.

As a meeting planner, you oversee lots of events for your association or company. The partner that you’ve been using for event production has been doing a perfectly fine job for several years. Deadlines are met, reasonably good work is produced, and most of your requests are fulfilled. You have no complaints from your event clients,