---
title: Yes& Insights (26)
description: Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward. (26)
---
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# Yes& Insights
Inquiry. Ideas. Inspiration.
### CATEGORIES
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[ Announcement
## Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström
Date/Time: August 16, 2018 @ 7pm
**Amy Ballard
](https://insights.yesandagency.com/event-announcement-return-on-creativity-the-release-of-the-agile-brand-by-greg-kihlström)
[ Digital Creative Marketing & PR Video
## What Video Pros Know That You Don't Know
The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.
**Robert W. Sprague
](https://insights.yesandagency.com/what-video-pros-know-that-you-dont-know)
[ Marketing & PR
## Marketing Credit Cards and Loans to Millennials and Gen Z
Millennials are no strangers to debt. With student loan debt ($1.48 billion) at nearly double the total amount of credit card debt in the United States, a large portion student loan debt belongs to millennials. In fact, debt is such an overwhelming influence on millennial thoughts and behavior that a recent survey by Credible showed that debt scares them more than death.
**Greg Kihlström
](https://insights.yesandagency.com/marketing-credit-cards-and-loans-to-millennials-and-gen-z)
[ Announcement
## Yes& SVP Digital Greg Kihlström Announced as Chair of AAF National Technology Advisory Committee
Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.
**Oz Coruhlu
](https://insights.yesandagency.com/yes-svp-digital-greg-kihlström-announced-as-chair-of-aaf-national-technology-advisory-committee)
[ Marketing & PR
## PR and Today’s CMO
What keeps your company’s Chief Marketing Officer (CMO) up at night? Ask him or her, and you will probably get some iteration of the following: How do I protect/enhance my brand? Am I addressing the
**AJ Guenther
](https://insights.yesandagency.com/pr-and-todays-cmo)
[ Announcement
## ConnellyWorks Merges with Yes& Agency
ConnellyWorks, Inc. today announced it has merged with Yes&, a performance driven marketing agency that combines the strengths and capabilities of four communications firms into an innovative full-service agency offering clients across the government and commercial marketplace a single source for their PR, marketing, digital strategy and events needs.
**Amy Ballard
](https://insights.yesandagency.com/connellyworks-merges-yes-agency)
[ Marketing & PR
## Crisis Communications: By the Time You Read This, You’re Too Late
Imagine you manufacture an iconic backyard barbecue accessory, and you wake up one morning to this headline: "Tiki torch-wielding white nationalists rally at UVA." Suddenly your TIKI® branded torches
**Robert W. Sprague
](https://insights.yesandagency.com/crisis-communications-time-you-read-youre-too-late)
[ Marketing & PR
## Internal Comm: Are You Making the Wrong Mistake?
It was Yogi Berra who declared, "I don't want to make the wrong mistake." Is this how you approach internal communications in your organization? Granted, there are many good reasons to take care. Internal comms mistakes can make employees angry or fearful. Laws can be broken, and regulations violated. Dirty laundry can find its way to customers, stakeholders, or the media. The damage—to morale, productivity, reputation,
**Robert W. Sprague
](https://insights.yesandagency.com/internal-communications)
[ Digital
## Why GDPR is an Opportunity for U.S. Brands
If you live in the world of digital marketing, you’ve no doubt heard something
**Greg Kihlström
](https://insights.yesandagency.com/why-gdpr-opportunity-us-brands)
[ Digital
## GDPR for U.S.-Based Marketers
You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you work in), several other changes made to the
**Greg Kihlström
](https://insights.yesandagency.com/gdpr-us-based-marketers)
[ Digital
## Guide to Bank and Credit Union Website Accessibility
Trying to find out exactly how to apply accessibility rules and standards to your financial institution’s website can be challenging. There are many sources of conflicting information out there that can make it difficult to understand the exact rules and how/when they apply to you. We have reviewed the latest information to provide a guide that can help you as you plan your next site or revise your current one.
**Greg Kihlström
](https://insights.yesandagency.com/guide-bank-and-credit-union-website-accessibility)
[ Announcement
## Yes& Wins Gold Healthcare Advertising Award for Geisinger Work
Yes& is proud to announce that our Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category.
**Amy Ballard
](https://insights.yesandagency.com/yes-wins-gold-healthcare-advertising-award-geisinger-work)
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## Let's Stay in Touch
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