Yes& Insights

Date/Time: August 16, 2018 @ 7pm

The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.

Millennials are no strangers to debt. With student loan debt ($1.48 billion) at nearly double the total amount of credit card debt in the United States, a large portion student loan debt belongs to millennials. In fact, debt is such an overwhelming influence on millennial thoughts and behavior that a recent survey by Credible showed that debt scares them more than death.

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

What keeps your company’s Chief Marketing Officer (CMO) up at night? Ask him or her, and you will probably get some iteration of the following: How do I protect/enhance my brand? Am I addressing the

ConnellyWorks, Inc. today announced it has merged with Yes&, a performance driven marketing agency that combines the strengths and capabilities of four communications firms into an innovative full-service agency offering clients across the government and commercial marketplace a single source for their PR, marketing, digital strategy and events needs.

Imagine you manufacture an iconic backyard barbecue accessory, and you wake up one morning to this headline: "Tiki torch-wielding white nationalists rally at UVA." Suddenly your TIKI® branded torches

It was Yogi Berra who declared, "I don't want to make the wrong mistake." Is this how you approach internal communications in your organization? Granted, there are many good reasons to take care. Internal comms mistakes can make employees angry or fearful. Laws can be broken, and regulations violated. Dirty laundry can find its way to customers, stakeholders, or the media. The damage—to morale, productivity, reputation,

If you live in the world of digital marketing, you’ve no doubt heard something

You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you work in), several other changes made to the

Trying to find out exactly how to apply accessibility rules and standards to your financial institution’s website can be challenging. There are many sources of conflicting information out there that can make it difficult to understand the exact rules and how/when they apply to you. We have reviewed the latest information to provide a guide that can help you as you plan your next site or revise your current one.

Yes& is proud to announce that our Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category.