Yes& Insights

As social media capabilities continue to increase, so does the connectedness of each platform’s users. One of the fastest-growing tools is the Story function that many have adopted. Snapchat, Instagram, and Facebook all have their version of the “story,” and each allows users to share their day in real time. This allows for the ability to do exactly what the name suggests: tell stories.

When I started my career as a reporter in the federal IT industry, I often struggled to find an angle that would bring a story alive.

Soon to be the largest generation in the United States according to Pew Research Center, millennials continue to move into the workplace and make up a considerable portion of the consumer base and economy, and Gen Z is following quickly behind.

Now that we are a few months into the year, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends to watch.

Yes& President & CEO Bob Sprague was asked to serve as a judge for the annual Marketing Achievement Awards for the Association for Accounting Marketing

Hey, you. Yes, YOU. Have you taken a look at your website lately?

In April 2018, Yes& was elected to membership in the 4A's (aaaa.org), the national trade association

Email yields the highest conversion rates of any medium—beating out even social and paid search. It’s also one of the biggest bangs for your buck with 4400% ROI (Source: CampaignMonitor).

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

As a bank marketer in charge of your website’s search rankings, it's always important to keep up with the latest ways to optimize your website and content.

Everyone had an opinion once it launched (where were they during the planning phases?) and there was much excitement, maybe a few tense discussions, and a few Monday morning quarterback ideas. Then, about 30-45 days after it launched, most of the company went back to their “day jobs” since planning a website really just got added to their workload since it only happens every few years.

The Disruption Generation It’s widely recognized that millennials, those born between 1980 and 2000, have grown into a difficult economy to navigate.