Insights

Think about your favorite product, store, or service. Now think about what caused your initial awareness and attraction to it. Did you discover it through a need or a want? Why did you ultimately make a purchase? Are you an advocate for it?

Social media provides one of the best opportunities to reach potential customers, resolve customer complaints, and actively engage in conversation around your industry, company, and products.

I can go on and on about how to best use social media, but a lot of that is going to depend on who you can dedicate to it.

Let’s put it to the test. Remember the famed and oft-parodied “Got Milk?” campaign, created by Goodby, Silverstein & Partners for the California Milk Processor Board?

Let’s explore what a hashtag is, how it got started, and the pros and cons of using one.

Skeptical? Read on.

Notice something funny in the title

When making a decision, I’ve always been a fan of the pro-con list.

Some thoughts on making your writing go with the flow.

An important aspect of your website design and development process is how you will make sure it will be found after launch. Search Engine Optimization (SEO) is the process used help Google (and others) index your pages properly and connect you with your potential customers who are looking for you and the things you sell.

Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.