Yes& Insights

As the producer of countless general sessions for large-scale conventions, annual meetings, and events for corporate and association clients for more than 25 years, I’ve had many opportunities to observe what show elements make the most difference.

In this article, we’re going to look at this from a different perspective. Let’s discuss the following 3 measures of the success of a brand:

As a meeting planner, you oversee lots of events for your association or company. The partner that you’ve been using for event production has been doing a perfectly fine job for several years. Deadlines are met, reasonably good work is produced, and most of your requests are fulfilled. You have no complaints from your event clients,

Enter listicles (list-style articles). Readable, snackable, and shareable, listicles can be the perfect medium for sharing your words of wisdom. Don’t believe us? Here are 5 reasons to love listicles.

How do you design a big screen presentation that doesn't just engage, but captivates your audience? Here are a few tips. Your meeting is quickly approaching and you’ve been tasked to design and deliver an engaging, effective presentation on behalf of your company or organization.

Here are the important things you need to keep in mind when planning your organization’s new website design and development project with a review of how to plan and write your Request for Proposal (RFP).

Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems.

In the immortal words of Yogi Berra, “It ain’t over ‘til it’s over.” True in baseball, certainly, and in most things. However, when it comes to events, an opposite aphorism may be more apropos: “It starts before it starts.”

Financial institutions are still struggling to reach millennials, and it's clear that the operating status quo for banks, credit unions, and other financial services companies is not cutting it.

You can grow your presence and followers through some easy steps if you consistently apply them.

Americans are being lied to. And they know it.

While some fundamentals never change, it’s important to understand how brands and branding have evolved in the eyes of both marketers and their audiences over the years.