Insights

Ever heard the expression, “Stay ready, so you don’t have to get ready?” Well, September officially embodies that good advice in the form of National Preparedness Month, an annual observance dedicated to raising awareness about preparing for disasters and emergencies that could happen at any time.

Whether we realize it or not, color plays a critical role in our lives. It tells us when to hit the gas, pump the brake, or proceed with caution. It turns our stomachs and makes our mouths water. It can even make us happier. Color is more than what we see with our eyes. It is a powerful tool that silently communicates and influences behavior. From how an office is decorated to increase productivity or inspire creativity, to selling a new car model through a TV commercial, color is used to stimulate our brains. Studies have shown that people decide whether or not they like a product in 90 seconds or less. Around 90% of that decision is based solely on color. Additionally, an individual’s reaction to a color can be deeply personal and rooted in their own experience. So, it’s important that a brand selects the right color to communicate their message to a specific audience, using color psychology to their advantage.

After two years of virtual conferences, the ASAE Annual Meeting was back this year in person, and wow, people were ready to meet! The Yes& booth was busy from morning until night; our session, led by speaker Chrissie Koeppen, Yes& Director of Digital Strategy, engaged content weary conference leaders with her perfect blend of creativity and expertise; and our incredible, well-oiled production machine did not miss a beat in creating the perfect main stage experience. One keynote speaker even called for a round of applause for the production team—when does that happen?

Ever heard the old adage, “don’t let your imagination run away with you”? I find my best stories come from allowing that inner creativity out to play. At Yes&, our perpetual pursuit of “&” is just that – breaking down barriers, tossing limitations out the window, and recognizing the potential in new ideas. As every good storyteller knows, the real magic comes from banishing the inner critic and getting curious about every possibility.

August 18, 2022 — Yes& is thrilled to announce that it has once again earned a spot on Inc. Magazine's Inc. 5000 List of the fastest-growing privately held companies in America. Counting 2017, 2018, and 2019, this is the fourth time Yes& has been recognized.

In the brilliant cult classic Zoolander, male models Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) must stop the evil Mugatu (Will Ferrell) from killing the Prime Minister of Malaysia. Hansel is looking for files that contain evidence, but all he sees is a computer. He calls a friend who sets him straight:

Yes&’s growth continued in July with two new partnerships that will leverage Yes&’s advertising and marketing capabilities to connect with untapped audiences.

Summer is a great time to assess year-to-date progress on your marketing goals— honing your strategy, tactics, and metrics to finish the year strong. This year, for many organizations, it’s also a pivotal time to demonstrate client value and organizational ROI from your marketing program.

The collective grouping of marketing channels has, for years now, been growing in daily practice in agencies and marketing organizations alike. The common term, “PESO,” stands for paid, earned, shared, and owned mediums, and the central idea is that by approaching these channels as one body, marketers can help align their messaging strategy more holistically to produce a seamless experience for their intended audiences, regardless of where or when those audiences encounter it.

Yes& CEO Bob Sprague can’t recommend any beach reads—because he’s not at the beach. For those interested in the new marketing era, he’s reading or looking forward to:

We're bringing the possibilities of "&" to the ASAE Annual Meeting August 20 - 23, 2022

Yes&’s growth in May and June continued with four new partnerships that focus on reinventing brand identities, improving customer experiences, and generating earned media exposures.