Insights

With the holidays just around the corner, it is the season for gatherings. The holidays remind us of the importance of coming together: to reconnect, create new shared experiences, and deepen bonds. It allows us to practice small talk, or civil discourse—with restraint. We may trash talk each other’s favorite football teams, but then happily make plans to watch more games together. If things go well, we will leave with a better understanding of each other and at least a civil relationship with that one person who tends to raise our blood pressure.

As we close out 2022, Yes&’s growth continued in November with two new partnerships that focus on reinventing brand identities.

As cliché as it might sound, no two days are alike for an event producer at Yes&. Our client events touch pretty much every department within Yes&, in addition to many external partners, so there’s a lot of interesting things we get to create with a lot of interesting people.

Merger Adds New Marketing Capabilities to Lipman Hearne’s Expertise in Higher Education and Philanthropy

It's time to bust the myth that stylescapes are an unnecessary step in creative projects.

Safe. Generic. Blends in. Nothing a company would want to be associated with regarding their brand identity. Unfortunately, many companies suffer from a lack of uniqueness, memorability, and diversity within their branding strategy. This can be attributed to several different factors including struggling to keep up with customer demands and competitors, a lack of purpose behind branding efforts, and playing it too safe or oversimplifying branding efforts. When it comes to a successful branding strategy and digital experience, many say that “simple is always better.” However, this thought process often oversimplifies a company’s brand assets and customer experience.

As this year’s ASAE Annual Meeting came to a close, we sat down with Yes& President and CEO, Bob Sprague, and Director of Production, Sara Rassi, to learn more about the event, Yes&’s role, and this year’s take-a-ways.

2022 conferences are back in action! Fall is busy and Yes& is thrilled to be back in person at some upcoming events across the D.C. area. We hope to run into you at one of these events. Please stop by and say hello!

There are many ways to measure time… cycles of the earth, sun, moon, and planets; darkness and light; the changing color of leaves. If you’re like me, a busy working mom of two with an early morning Peloton addiction, marking time by Starbucks’ seasonal coffee drink offerings seems about as good a way as any: winter is Peppermint Mocha season; spring is Iced Toasted Vanilla Oatmilk Shaken Espresso season; summer is Nitro season; and fall is, obviously, Pumpkin Spice Latte season.

Fall is officially in full swing. The leaves in your neighborhood are changing and slowly starting to fall. Your family is debating how soon is too soon to start decorating the house for Halloween. And all anyone can talk about is pumpkin: pumpkin spice, pumpkin bread, pumpkin pie, and pumpkin picking.

Andrew Teie, Yes& Vice President of Brand Strategy & Customer Experience shares about a day in the life working on the Yes& strategy team. No two days are the same in the world of brand marketing—particularly a full-service agency like Yes& where we pride ourselves on tackling a wide array of challenges for a variety of clients and target audiences. We embrace these challenges with positivity (Yes) in order to unlock new possibilities (&) that take the brand to new heights.

The headlines swing like a pendulum of doomsaying, driving businesses to the brink of a pit of despair.