Insights

Yes& welcomes Layla Masri as Vice President of Digital Innovation, and Andrew Teie as Vice President of Brand Strategy and Customer Experience.

If the coronavirus has taught communicators one thing, it’s that crisis contingency planning is vital to any organization.

It’s a nightmare—the big, mission-critical, expensive meeting you’ve been planning for months is disrupted, and you’re forced to cancel.

Alexandria-based marketing agency ranks No. 133 with a two-year revenue growth of 91 percent

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors. Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?

Yours is almost certainly not the only company that does what you do. So how can you create a unique and unequaled experience of what doing business with you looks, sounds, and feels like? There’s one industry that has been perfecting the customer experience for 250 years—hospitality.

Capital campaigns can be an uphill battle, with so much competition for nonprofit projects. It helps when an organization has a clear vision and a solid track record to back it up— yes, and, a marketing agency that specializes in message development and brand awareness to catapult them forward.

It was a record-breaking year for AFCEA Bethesda. The 12th Annual Health IT Summit, held January 15-16, 2020 in North Bethesda, Md., exceeded chapter goals for attendance, sponsorship, exhibitors, media coverage, and revenue.

Bob Sprague joined a panel on “HR Considerations in Mergers & Acquisitions,” sponsored by Quantive Events, at the Northern Virginia Chamber of Commerce February 12.

Yes& adds Jennifer Anderson, Senior Account Manager, and Alfred Warren, PR Account Executive to our talented team.

The American Civil Liberties Union of Virginia has selected Yes& to provide a communications audit—helping the civil rights and free speech organization prioritize top issues in 2020.

The 2019 U.S. Capitol Christmas Tree has been safely delivered (via a specially-packed, extra-large truck) to Washington, D.C.! For the past 50 years, the U.S. Forest Service has selected one lucky tree—always from a different national forest across the country—to adorn the west lawn of the U.S. Capitol building during the holidays.