---
title: Yes& Insights | Associations (2)
description: Associations | Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward. (2)
---
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# Yes& Insights
Inquiry. Ideas. Inspiration.
### CATEGORIES
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[ Marketing & PR Non Profit Associations B2G Healthcare
## Women's History Month Doesn't Have To Be About History
Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.
**Mel Echenique
](https://insights.yesandagency.com/womens-history-month-doesnt-have-to-be-about-history)
[ Digital Marketing & PR Announcement Government Associations B2G
## Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?
Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.
**Rutrell Yasin
](https://insights.yesandagency.com/attracting-a-diverse-workforce-what-messages-are-you-conveying-on-social-media)
[ Digital Branding Creative Video Associations
## Re-Animated: How Animation Keeps Association Brands Alive During the Pandemic
In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.
**Josh Golden
](https://insights.yesandagency.com/associations-yes-re-animated)
[ Virtual Events Digital Branding Creative Marketing & PR Public Relations Government Video Associations Case Studies CX B2G
## 2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic
The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.
**Layla Masri
](https://insights.yesandagency.com/2021-trends/future-of-marketing)
[ Virtual Events Digital Associations
## How to Transition Award Ceremonies to An Engaging Virtual Environment
The 13th Annual Military IT Awards could not be held in person due to the coronavirus pandemic. So, the Yes& events team brainstormed a way to deliver the awards ceremony in an interactive, virtual environment that added value to the event.
**Jenny Muchnikoff
](https://insights.yesandagency.com/how-to-transition-award-ceremonies-to-an-engaging-virtual-environment)
[ Creative Non Profit Video Associations
## Let's "Make-A-Wish®"! - Yes& Helps Trusted Choice® Reach For the Stars and Their Goals
We're proud to have supported Trusted Choice® independent agents in a digital and social campaign that showcased their partnership with Make-A-Wish®.
**Layla Masri
](https://insights.yesandagency.com/maw-video-blog)
[ Virtual Events Video Associations B2G
## 9 Tips for a Successful Virtual Award Ceremony Part 2
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider these tips for a successful virtual awards event.
**Kay Logan
](https://insights.yesandagency.com/9-tips-for-a-successful-virtual-award-ceremony-part-2)
[ Virtual Events Digital Creative Associations
## What I Learned at StratFest 2020
Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world. What were some of the key takeaways?
**Robert W. Sprague
](https://insights.yesandagency.com/what-i-learned-at-stratfest-2020)
[ Virtual Events Digital Government Associations B2G
## 9 Tips for a Successful Virtual Award Ceremony Part 1
Don’t know where to start when moving an in-person awards ceremony to a virtual setting? Consider this first half of our two-part series, concentrating on tips that will help pivot your awards ceremony to a virtual format.
**Kay Logan
](https://insights.yesandagency.com/9-tips-for-a-successful-virtual-award-ceremony-part-1)
[ Virtual Events Video Associations B2G
## 22 Tips from the Trenches: What We've Learned From the Shift to All-Virtual Events
A few months ago, in the wake of the pandemic, the entire meetings and events market became fully virtual, a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did.
**Layla Masri
](https://insights.yesandagency.com/23-tips-from-the-trenches-what-weve-learned-from-four-months-of-virtual-events)
[ Announcement Associations
## The Wayward Customer Journey Map & Why it’s More Essential than Ever
These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end.
**Sarah Luzietti
](https://insights.yesandagency.com/the-wayward-customer-journey-and-why-its-more-essential-than-ever)
[ Virtual Events Announcement Associations
## Yes& Produces 2019 Annual Meeting for ASAE Columbus
Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.
**Robert Sprague
](https://insights.yesandagency.com/yes-and-produces-annual-meeting-for-asae)
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