Insights

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Yes& General Government

Who’s on the Forefront of AI Adoption? Not Who You’d Suspect…

How Government Agencies are Using AI to Improve their missions and serve citizens in 2024 Artificial intelligence (AI) will continue to transform government operations in 2024, especially with the weight of the federal government behind the advancement of safe and responsible development and use of AI. In 2023, federal agencies identified over 700 ways they use AI to advance their missions, a number that is only likely to grow. “When AI is used in agency functions, the public deserves assurance that the government will respect their rights and protect their safety,” according to guidance issued by the Office of Management and Budget (OMB).

Rutrell Yasin

Digital B2G Associations Cyber Security Government

Every Month Should Be Cybersecurity Awareness Month

Over the past year cyber and ransomware attacks targeting the nation’s supply chain and critical infrastructure have impacted the economy, national security, and public safety.

Rutrell Yasin

Marketing & PR Government Announcement

Yes& Launches Flood Awareness Campaign with FEMA

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Scott Rieder

B2G Associations Non Profit Culture Government

A Lexicon of Zoom Fails

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Robert W. Sprague

B2G Associations Non Profit Culture Government

Organizational Culture: A Year in Review

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.

Carmel McDonagh

Government

How Government Agencies Can Improve Their Recruiting Efforts

Solid branding, prescient audience analysis, and keen outreach strategy are all essential to impactful recruiting. But effective content is key to touching and moving candidates to action.

Anna-Marie Montague

Government

Designing eLearning Content to Maximize Engagement

At worst, virtual learning can be tedious and boring. But there are reliable approaches to set yourself up for success; learn more by following these steps.

Sarah Marshall

Digital Marketing & PR B2G Associations Government Announcement

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

Yes& General Culture Government Announcement

Three Major Federal Contract Awards Fuel Yes& Growth

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

E.V. Dundon

Digital Marketing & PR Government

Optimizing Virtual Recruiting in Government

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

Veronica Oleynik

B2G Cyber Security Government

Tools & Tech to Build Collaborative Virtual Teams for Government Agencies

The new normal goes way beyond merely giving remote workers secure access to corporate data.

Rutrell Yasin

Case Studies Branding Digital Marketing & PR Public Relations Video Creative B2G Associations CX Virtual Events Government

2021 Marketing & Branding Predictions: 12 Trends That Will Evolve Post-Pandemic

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Layla Masri

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