Insights

maintaining brand identity in the digital world can be challenging Marketing professionals understand the importance of maintaining consistent branding across social channels. As we work to manage our own agency branding at Yes&, we have the support of meticulous and exacting designers who create content that 1) matches the Yes& brand and 2) conveys the right messages. Yet despite our best efforts, sometimes things don’t come off looking quite right. Recently, we’ve noticed that the quality of our Yes& branded graphics haven’t been as crisp as we would like when uploaded to social platforms. Our red ampersand graphic has appeared grainy, especially when enlarged. What’s going on?

expand your creativity with adobe's integrated ai capabilities Many of the generative AI tools that you have come to know and love, like ChatGPT and Dall-E, are relative newcomers to the AI world. Then there’s Adobe, one of the biggest content creation companies on the market and a longtime player in the AI game. Let’s take a peek under the hood of Adobe AI, guided by Kevin Schmitt, a producer in the Content Strategy Group at Yes&.

The agency ranked #22 on a list of the 100 fastest growing agencies globally

The two wins from the washington business journal help mark yes& as a top agency in the region

Generative Tools That Help Research & Create Content This year, most of the AI buzz has been around generative tools that help create content. But one of the best uses of AI is research. In fact, our VP of Digital Strategy Chrissie Koeppen, has been using AI in her research for years, well before today’s AI revolution. I sat down with Chrissie to dive deep into the world of AI-powered research, data, and analytics, and suffice it to say, she’s way ahead of the curve.

A Texas triumph in the association space A rebrand is more than just a cosmetic makeover; it's a profound reflection of an organization's evolution, values, and commitment to its audience. For an association, a rebrand is an organizational promise to members, staff, and stakeholders.

keep an eye out for these takeaways at gain 2023

So, you’re considering rebranding your organization. Don’t be scared! Fear of change is real and starting a rebrand for your organization may seem daunting. But a rebrand can be an exhilarating journey of discovery, with potential to become the best decision you’ve ever made for your organization.

My name is Casey Dillon, I’m an HR (Human Resources) Coordinator and one of Yes&’s newest hires. I attended the University of New Hampshire, majoring in Communication: Business Applications, and joined Yes& as an intern in 2022. My mentor, Ebony, was super flexible with my school schedule and supported me throughout my senior year. The HR Operations (HROPS) team challenged and trusted me to try new things and get my hands on projects. It was not a “fluff” internship; I learned a great amount and grew even more interested in the HR field. I joined the team full-time in May of 2023 as an HR Coordinator. My transition was seamless, and everything is going great!  

From innovative digital out-of-home displays and experiential activations to eye-catching bus wraps, creativity is around every corner in Washington, DC. But the DC ad scene is more than just flashy ads—it’s a vibrant community of talented professionals working every day to push the envelope for client impact.

Government Marketing University’s Grow, Accelerate, Innovate, Network (GAIN) Conference is the premier conference for government marketers, bringing together the brightest minds and fastest growing brands in the government marketplace. No matter what role you play in the government marketing world, the reasons to attend are innumerable, but it can’t hurt to highlight a few! Here are the Top 10 reasons why you should be planning to join us at the Ritz-Carlton Tysons Corner on October 17th, 2023.

Tuesday, october 17 6:00 - 8:00 PM price modern | 2604 sisson street, baltimore, md 21211