Insights

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Yes& General

Leveraging the Power of Influencer Marketing in Any Industry

Using social media influencers as a key marketing lever is here to stay.

Antonya Asante

Yes& General

Improve Your Marketing Aim: Why Research Matters

When first discussing a new marketing opportunity with clients, there are some thingswe strategistshear often. One challenge is that budget, timing, or other factorsdon’t always allow for as much research as everyone would like, so the conversation goes something like “We know the problem and our audience. Let’s just jump into [insert project here].”

Hillary Leersnyder

Yes& General

SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing

The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and for good reason. But the coverage is reinforcing the negative perceptions about higher education that have been festering for the last few years.

Yes& Lipman Hearne

Yes& General

To Help People with ALS, Yes& Gets Personal

Two years ago, the ALS Association asked Yes& to develop a web-based tool that would deliver appropriate resources to people with ALS during every stage of the disease’s progression. The project that ensued, My ALS Journey, launched in May 2023 during ALS Awareness Month. The Yes& team sought to create a tool that would help a broad range of users. For that to happen, it would need to be easily accessible and provide a highly personalized user experience. Personalization The ALS Association is the world’s largest funder of ALS research. The association advocates for better policies, drives awareness of the ALS community among the general population, and inspires hope for a future without ALS. “ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. There is no cure for ALS yet.” -ALS.org

Jackie Pysarchuk

Yes& General

A Day In The Life: Agency Woman Coming Your Way

Every day is a chance to start fresh, to do our best work, learn something new, and create meaningful moments for ourselves and the people around us. My intent is to do this as much as possible. Life is short. I might as well make it worthwhile. 

Claudia Barac-Roth

Yes& General

Why a Day of Service?

At Yes&, we care about community, places where we live and work and become our best selves. Community is where we make meaning. That’s why we’ve established a Social Action Committee that meets biweekly to organize and empower employee activism. This year, on June 8, Yes& teams organized and performed volunteer activities in multiple cities. Here’s a look at what we did. Hopefully, this will inspire you, your family, and colleagues to continue helping these worthwhile organizations! Lucky Dog Animal Rescue: Arlington, VA Lucky Dog Animal Rescue is a nonprofit organization dedicated to rescuing animals and finding them forever homes. Yes&ers organized supplies, took inventory, and cleaned the Lucky Dog office in Arlington, Va. The team organized many (many!) dog crates and pens, cat carriers, and bins -- the necessities of weekend adoption events. Lucky Dog Program Manager, Julie Brooks was ecstatic about the Yes& team’s accomplishment: fresh, clean, orderly supply rooms that will improve the efficiency of Lucky Dog’s operations.

Sarah Cwerner

Yes& General

7 Business-to-Government Public Relations Tips To Support Procurement Success

The business-to-government (B2G) market is a lucrative and growing sector, with the U.S. government spending on goods and services totaling more than $6.27 trillion during fiscal year (FY) 2022 alone. The government is highly selective when choosing vendors, and companies must demonstrate a proven track record of delivering high-quality solutions that can address the government’s mission objectives. Even during times of economic downturn and debt ceiling discussions, it’s important for companies to remain relevant in this market. As such, B2G public relations (PR) remains a first-line marketing tactic to reach federal, state and local government contracting officers and other key decision-makers.

Chris Gensch

Yes& General

Ask Daisy

introducing: Ask d[ai]sy

Yes&

Yes& General

The Power of &Storming

A Unique creative brainstorming and ideation approach developed by yes&

Yes&

Yes& General

ALS Awareness Month: Inspiring Hope

The Washington, D.C., area is home to around 3,500 associations, representing a dizzying array of industries, interests, and philanthropic causes. At Yes&, we’re blessed with a rich and diverse tapestry of association clients, each with its own unique mission, purpose, and promise.

Stuart Granger

Yes& General

Yes& Lipman Hearne Develops Powerfully Engaging Creative for Northeastern’s Largest Campaign in History

ALEXANDRIA, VA – April 3, 2023 – Yes& Lipman Hearne recently helped publicly launch an ambitious fundraising campaign for Northeastern University, its largest and most ambitious fundraising campaign to date.

Yes&

Yes& General

A Day in the Life of the Yes& Video Production Team

As a recent hire at Yes&, I’ve been introduced to the various and exciting capabilities of our video department. In my role as a Production Coordinator, I collaborate with myriad production partners in the creation of television and radio commercials for cross-platform, integrated advertising campaigns. To help you better understand my daily responsibilities, I’ve broken them down in three parts.

Nick Szary

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