Insights

Yes&’s growth continued in July with two new partnerships that will leverage Yes&’s advertising and marketing capabilities to connect with untapped audiences.

Summer is a great time to assess year-to-date progress on your marketing goals— honing your strategy, tactics, and metrics to finish the year strong. This year, for many organizations, it’s also a pivotal time to demonstrate client value and organizational ROI from your marketing program.

The collective grouping of marketing channels has, for years now, been growing in daily practice in agencies and marketing organizations alike. The common term, “PESO,” stands for paid, earned, shared, and owned mediums, and the central idea is that by approaching these channels as one body, marketers can help align their messaging strategy more holistically to produce a seamless experience for their intended audiences, regardless of where or when those audiences encounter it.

Yes& CEO Bob Sprague can’t recommend any beach reads—because he’s not at the beach. For those interested in the new marketing era, he’s reading or looking forward to:

We're bringing the possibilities of "&" to the ASAE Annual Meeting August 20 - 23, 2022

Yes&’s growth in May and June continued with four new partnerships that focus on reinventing brand identities, improving customer experiences, and generating earned media exposures.

It doesn’t matter what kind of client you are… or what kind of project you have… you can “dream big” and benefit from award-winning creative work. 

Collaboration between an agency and its’ clients is so important. It’s no secret that at Yes&, we’d prefer to be face-to-face with our clients, brainstorming and dreaming big. It has taken a lot of thinking outside of our typical creative process to solve the challenges brought on from the pandemic, however we’re pleased to share that this year, Yes& has had the pleasure of being reunited and working on-site with some of our clients.

Jordana Well, Yes& Vice President and Director of Experience Design has honed in on her creative writing through a unique journey that allows her to continuously discover and activate her creativity to dream big. Jordana began her career after graduating from Harvard with a degree in Educational Media. She specializes in user-centric transformative experiences and masters in storytelling, design and technology to build meaningful connections for global brands. Here’s a bit of advice she has to share about inspiring yourself and continuously polishing your creative process.

ICYMI: This is part three of our “Campaign Conversations” series, where we give you an inside look at the member acquisition campaign our agency launched for AMADC, the DC chapter of the American Marketing Association. Today we’ll be covering the campaign launch, and what you can do when unexpected speed bumps show up.

Creating Connections between PIO’s and Press Breaking down barriers between public information officers (PIO) and the working press can sometimes seem daunting. It doesn’t need to be. The Society of Environmental Journalists conference in Houston, TX brought together the best environmental reporters and leading policy leaders. The conference also attracted leading non-profit organizations like Environmental Defense Fund, Friends of the Earth and The Nature Conservancy (TNC). Several Biden Administration officials served as panelists and educators at SEJ. Attending PIOs were truly able to meet, mingle and provide context for their important jobs in this enviro-driven Administration. Working together, attending field-based education events, kayaking trips on local rivers and field trips to Houston Zoo to look at endangered species, journalists and officials unified. Barriers to conversation quickly dropped. Two notable panels of the event involved the Environmental Protection Agency (EPA). The first panel was proctored by Washington Post Environmental Justice Reporter Darryl Fears, who has served as the lead environmental correspondent for some 20 years. The second panel on Environmental Justice addressed the stark “cancer alley” health concerns of Louisiana and Texas; industrial pollution which impacts diverse or multicultural communities in disproportionate number; and how EPA is standing up Diversity, Equity, Inclusion, and Justice (DEIJ) communications within its own ranks.