Insights

Alexandria, VA, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Yes& continued to expand its integrated advertising and marketing services to clients by creating a branded content studio. Content has long been a strength for Yes&; now with the acquisition of EFX Media, an established Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company, Yes& has significantly boosted its capacity to provide the types of rich media proven to increase engagement. “Content is a building block for any future-focused marketing strategy,” said Bob Sprague, Yes& President, CEO, and founder. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients. We are now even better equipped to provide them with outstanding written, graphic, video, animated, and experiential content, quickly and from one integrated source.” Yes& clients, ranging from commercial brands to associations, not-for-profits, and government agencies, are frequently sitting upon massive volumes of knowledge and information. To deliver tangible business value, it must be developed into multiple forms of content in order to meet audiences where they are. “Create once, publish everywhere,” adds Tracy Betts, Yes& Senior Vice President of Digital Innovation. “The Yes& content studio gives us the capacity to transform clients’ content strategies, creating micro-campaigns that drive engagement across platforms.” “We found the appetite for content is insatiable. And it is essential to building a consistent brand experience. Our content studio will be a great resource to marketing and communications teams who need both high quality and rapid response,” said Josh Golden, Yes& Chief Creative Officer. “We’re thrilled to introduce our clients to the expanded capabilities and the outstanding talents we have added. It’s all part of our quest to reach audiences with meaningful, valuable, and crave-able content.”

The creative process is inherently nonlinear, and there’s certainly no right or wrong way to get to a final design result, but there is a ton of opportunity along the way to discover new possibilities. Diving into the process of research, ideating, sketching, and refining is unique for every creative and every project. There are no set rules or guidelines to the creative process that we can share with you to guarantee success. However, there is plenty of structure in what we do at Yes&. We are always thinking and working with the mindset of “&” that takes our work to its full potential. We sat down with Yes& Creative Directors, Brian Domenici, Jen Fose, and Claudia Barac-Roth to interview them on their own personal creative process and how they incorporate “&” thinking into their design.

We often hear about the stress of finding a job or even just enjoying a job—the culture, corporate politics, jargon, expectations, and the relationships established—but what we should be talking about is opportunity and growth within a company.

Ever heard the expression, “Stay ready, so you don’t have to get ready?” Well, September officially embodies that good advice in the form of National Preparedness Month, an annual observance dedicated to raising awareness about preparing for disasters and emergencies that could happen at any time.

Whether we realize it or not, color plays a critical role in our lives. It tells us when to hit the gas, pump the brake, or proceed with caution. It turns our stomachs and makes our mouths water. It can even make us happier. Color is more than what we see with our eyes. It is a powerful tool that silently communicates and influences behavior. From how an office is decorated to increase productivity or inspire creativity, to selling a new car model through a TV commercial, color is used to stimulate our brains. Studies have shown that people decide whether or not they like a product in 90 seconds or less. Around 90% of that decision is based solely on color. Additionally, an individual’s reaction to a color can be deeply personal and rooted in their own experience. So, it’s important that a brand selects the right color to communicate their message to a specific audience, using color psychology to their advantage.

After two years of virtual conferences, the ASAE Annual Meeting was back this year in person, and wow, people were ready to meet! The Yes& booth was busy from morning until night; our session, led by speaker Chrissie Koeppen, Yes& Director of Digital Strategy, engaged content weary conference leaders with her perfect blend of creativity and expertise; and our incredible, well-oiled production machine did not miss a beat in creating the perfect main stage experience. One keynote speaker even called for a round of applause for the production team—when does that happen?

Ever heard the old adage, “don’t let your imagination run away with you”? I find my best stories come from allowing that inner creativity out to play. At Yes&, our perpetual pursuit of “&” is just that – breaking down barriers, tossing limitations out the window, and recognizing the potential in new ideas. As every good storyteller knows, the real magic comes from banishing the inner critic and getting curious about every possibility.

August 18, 2022 — Yes& is thrilled to announce that it has once again earned a spot on Inc. Magazine's Inc. 5000 List of the fastest-growing privately held companies in America. Counting 2017, 2018, and 2019, this is the fourth time Yes& has been recognized.

In the brilliant cult classic Zoolander, male models Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) must stop the evil Mugatu (Will Ferrell) from killing the Prime Minister of Malaysia. Hansel is looking for files that contain evidence, but all he sees is a computer. He calls a friend who sets him straight:

Yes&’s growth continued in July with two new partnerships that will leverage Yes&’s advertising and marketing capabilities to connect with untapped audiences.

Summer is a great time to assess year-to-date progress on your marketing goals— honing your strategy, tactics, and metrics to finish the year strong. This year, for many organizations, it’s also a pivotal time to demonstrate client value and organizational ROI from your marketing program.

The collective grouping of marketing channels has, for years now, been growing in daily practice in agencies and marketing organizations alike. The common term, “PESO,” stands for paid, earned, shared, and owned mediums, and the central idea is that by approaching these channels as one body, marketers can help align their messaging strategy more holistically to produce a seamless experience for their intended audiences, regardless of where or when those audiences encounter it.