Insights

(and Ariana grande seems to agree) The theory is simple. Busy, overwhelmed clients looking for marketing, advertising, and organizational transformation help have no time to coordinate the efforts of multiple small agencies, and omnichannel communications only work when messaging and strategy are tightly aligned. But large international holding companies can be slow moving and inflexible in cost. What today’s clients need is a partner big enough to offer sophisticated integrated services, and small enough to be agile. Yes. And. Does it work? Apparently so.

Tracy Betts speaks on the needs of associations “A little bit of the right kind of research can help you hit the mark—to make a big impact with your members and get you the kind of engagement you’re looking for.” So says Tracy Betts, senior vice president of digital innovation at Yes&.

Yes& CEO Bob Sprague can’t recommend any beach reads—because he’s not at the beach. For those interested in the new marketing era, he’s reading or looking forward to:

It doesn’t matter what kind of client you are… or what kind of project you have… you can “dream big” and benefit from award-winning creative work. 

  On March 13, 2020, we left the office for a “test” day to see if Yes& could work remotely during a COVID-related shutdown. We have not yet come back.

There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.

Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards. But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

Fourteen Yes&ers attended this year's 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world. What were some of the key takeaways?

Here are five principles to help keep school systems from flunking communications at the beginning of school year 2020-21.

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns? If not, you’re probably spending too much—and still not getting the results you would like.

It’s a good assumption that—in the wake of COVID-19—virtual or online events will see a resurgence in popularity.