Yes& Insights

Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s new book, The Agile Brand, follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.”

Personalized customer experiences are proven to boost marketing results and increase revenue. Now, through an official partnership with leading digital experience provider Acquia, Yes& clients have access to powerful tools for customer journey creation, orchestration, and analytics.

Yes& Becomes a HubSpot Certified Agency Partner

Date/Time: August 16, 2018 @ 7pm

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

ConnellyWorks, Inc. today announced it has merged with Yes&, a performance driven marketing agency that combines the strengths and capabilities of four communications firms into an innovative full-service agency offering clients across the government and commercial marketplace a single source for their PR, marketing, digital strategy and events needs.

Yes& is proud to announce that our Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category.

Yes& President & CEO Bob Sprague was asked to serve as a judge for the annual Marketing Achievement Awards for the Association for Accounting Marketing

In April 2018, Yes& was elected to membership in the 4A's (aaaa.org), the national trade association