Insights

As cliché as it might sound, no two days are alike for an event producer at Yes&. Our client events touch pretty much every department within Yes&, in addition to many external partners, so there’s a lot of interesting things we get to create with a lot of interesting people.

Merger Adds New Marketing Capabilities to Lipman Hearne’s Expertise in Higher Education and Philanthropy

Ideating a brand concept to show a client is an extremely important step in the process before spending hours creating design assets that could potentially be heading in the wrong direction.

Safe. Generic. Blends in. Nothing a company would want to be associated with regarding their brand identity. Unfortunately, many companies suffer from a lack of uniqueness, memorability, and diversity within their branding strategy. This can be attributed to several different factors including struggling to keep up with customer demands and competitors, a lack of purpose behind branding efforts, and playing it too safe or oversimplifying branding efforts. When it comes to a successful branding strategy and digital experience, many say that “simple is always better.” However, this thought process often oversimplifies a company’s brand assets and customer experience.

As this year’s ASAE Annual Meeting came to a close, we sat down with Yes& President and CEO, Bob Sprague, and Director of Production, Sara Rassi, to learn more about the event, Yes&’s role, and this year’s take-a-ways.

2022 conferences are back in action! Fall is busy and Yes& is thrilled to be back in person at some upcoming events across the D.C. area. We hope to run into you at one of these events. Please stop by and say hello!

There are many ways to measure time… cycles of the earth, sun, moon, and planets; darkness and light; the changing color of leaves. If you’re like me, a busy working mom of two with an early morning Peloton addiction, marking time by Starbucks’ seasonal coffee drink offerings seems about as good a way as any: winter is Peppermint Mocha season; spring is Iced Toasted Vanilla Oatmilk Shaken Espresso season; summer is Nitro season; and fall is, obviously, Pumpkin Spice Latte season.

Fall is officially in full swing. The leaves in your neighborhood are changing and slowly starting to fall. Your family is debating how soon is too soon to start decorating the house for Halloween. And all anyone can talk about is pumpkin: pumpkin spice, pumpkin bread, pumpkin pie, and pumpkin picking.

Andrew Teie, Yes& Vice President of Brand Strategy & Customer Experience shares about a day in the life working on the Yes& strategy team. No two days are the same in the world of brand marketing—particularly a full-service agency like Yes& where we pride ourselves on tackling a wide array of challenges for a variety of clients and target audiences. We embrace these challenges with positivity (Yes) in order to unlock new possibilities (&) that take the brand to new heights.

The headlines swing like a pendulum of doomsaying, driving businesses to the brink of a pit of despair.

Everyone should be concerned about cybersecurity, especially as adversaries launch a wide range of cyberattacks on the nation’s businesses and institutions, disrupting how people live, work, conduct business and seek services from the government.

Calling all associations! You're invited. We have good news & bad news. The bad news is - the associations community has been battered by the economics of the pandemic; being faced with very real hurdles and a need to transform business models, offerings, and resources. The good news? We can help. It’s not too late to face these challenges head-on with confidence. Disruption = Opportunity – let’s focus on what opportunities we have to do things differently. Join us for a three-part workshop, curated just for associations on Tuesday, October 25. Industry experts from Yes&, Joyn, and Membership University are teaming up for a workshop curated just for associations. Learn about factors that drive member activity and engagement, how to boost your retention metrics, and how to curate unforgettable experiences for your community. The workshop will have 3 interactive sessions: Building a Tribe:  How to turn your member retention numbers into growth and revenue (Presented by Joyn) Creating Unforgettable Member Experiences (Presented by Yes& Agency) The End of Membership As We Know It: Where Do We Go From Here? (presented by Membership University) Meet The Speakers Jordana Well, Yes& Vice President, Director of Experience Design Tracy Betts, Yes& Senior Vice President, Digital Innovation Dane Blackburn, Senior Sales Director, Joyn Olly Matthews, Head of Sales, Joyn Sarah Sladek, CEO & Chief Strategist, XYZ University