Insights

A vision for the future of advertising As seen on Fast Company Executive Board

It’s a rare thing.

It’s hard to get out of the office—but it’s worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why six Yes& staff members and I attended the sessions on October 3 at the Ronald Reagan Building.

Something happens when an agency’s staff grows past an even dozen. Up to that size, everyone is able to know everything, all the time. One leader/proprietor can manage by fiat. The agency is “agile” by default. But also limited in its ability to handle large or complex accounts.

As the fourth-largest ad agency in the Washington, D.C region, Yes& has signed on as a sponsor of this year’s event, entitled “The Ripple Effect.”

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

Yes& is delighted to announce the acquisition of GreenSmith Public Relations as of September 1, 2019.

Growth at Yes& has landed it once again on the Inc. 5000 list of fastest-growing companies, while Yes& now ranks #4 on the Washington Business Journal’s list of the largest Washington-area advertising agencies.

Yes& Director of Marketing Strategy Mark Pedersen was quoted in the Washington Business Journal speaking about native advertising.