---
title: Yes& Insights | Robert Sprague
description: Our team loves to learn. Even more than that, our team loves to share. We hope our insights spark ideas and dialogue about the latest approaches, tools, and trends that push our communications forward.
---

<https://yesandagency.com/>

<https://www.yesandlipmanhearne.com/>

[![Yes And Comm Core](data:image/png;base64,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) ](https://yesandcommcore.com/)

<https://www.beacondigitalmarketing.com/>

[![Yes&](https://insights.yesandagency.com/hubfs/YesAnd%20branding2023/logo-black-red-horizontal.svg) ](https://yesandagency.com/)

# Yes& Insights

Inquiry. Ideas. Inspiration.

### CATEGORIES

- [Announcement (105)](https://insights.yesandagency.com/tag/announcement)
- [Associations (27)](https://insights.yesandagency.com/tag/associations)
- [Awards (2)](https://insights.yesandagency.com/tag/awards)
- [B2G (25)](https://insights.yesandagency.com/tag/b2g)
- [Branding (22)](https://insights.yesandagency.com/tag/branding)
- [Case Studies (5)](https://insights.yesandagency.com/tag/case-studies)
- [Creative (17)](https://insights.yesandagency.com/tag/creative)
- [Crisis Communications (2)](https://insights.yesandagency.com/tag/crisis-communications)
- [Culture (19)](https://insights.yesandagency.com/tag/culture)
- [CX (4)](https://insights.yesandagency.com/tag/cx)
- [Cyber Security (5)](https://insights.yesandagency.com/tag/cyber-security)
- [Digital (51)](https://insights.yesandagency.com/tag/digital)
- [Education (1)](https://insights.yesandagency.com/tag/education)
- [Finance (3)](https://insights.yesandagency.com/tag/finance)
- [Financial Services (2)](https://insights.yesandagency.com/tag/financial-services)
- [Government (21)](https://insights.yesandagency.com/tag/government)
- [Healthcare (3)](https://insights.yesandagency.com/tag/healthcare)
- [Higher Education (1)](https://insights.yesandagency.com/tag/higher-education)
- [Marketing & PR (63)](https://insights.yesandagency.com/tag/marketing-pr)
- [News (2)](https://insights.yesandagency.com/tag/news)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

## Robert Sprague

### Recent Posts

[ Yes& General

## A Year of Results

Yes& is ready for continued success in 2025.

**Robert Sprague 

](https://insights.yesandagency.com/yearofresults)

[ Marketing & PR Public Relations Yes& General Tips

## An agency guy bites the hand that feeds him

A vision for the future of advertising As seen on Fast Company Executive Board

**Robert Sprague 

](https://insights.yesandagency.com/an-agency-guy-fastcompany)

[ Strategy Marketing & PR Government

## Putting the Art in Partnership

It’s a rare thing.

**Robert Sprague 

](https://insights.yesandagency.com/partnership)

[ Virtual Events Branding Announcement

## 7 Lessons From AdWeek DC 2019

It’s hard to get out of the office—but it’s worthwhile to attend industry events and other opportunities for continuing education in our rapidly evolving field. That’s why six Yes& staff members and I attended the sessions on October 3 at the Ronald Reagan Building.

**Robert Sprague 

](https://insights.yesandagency.com/seven-lessons-from-adweek-dc)

[ Announcement

## The Fragility of Agility

Something happens when an agency’s staff grows past an even dozen. Up to that size, everyone is able to know everything, all the time. One leader/proprietor can manage by fiat. The agency is “agile” by default. But also limited in its ability to handle large or complex accounts.

**Robert Sprague 

](https://insights.yesandagency.com/the-fragility-of-agility)

[ Virtual Events Announcement Associations

## Yes& Produces 2019 Annual Meeting for ASAE Columbus

Six thousand association professionals, CEOs, and industry partners gathered in Columbus, Ohio in August for ASAE’s 2019 Annual Meeting and Exposition. Once again, as it has every year since 2005, Yes& produced a highly successful series of general sessions.

**Robert Sprague 

](https://insights.yesandagency.com/yes-and-produces-annual-meeting-for-asae)

[ Virtual Events Announcement Yes& General

## Yes& to Sponsor ADWKDC 2019

As the fourth-largest ad agency in the Washington, D.C region, Yes& has signed on as a sponsor of this year’s event, entitled “The Ripple Effect.”

**Robert Sprague 

](https://insights.yesandagency.com/yes-and-to-sponsor-adwkdc-in-october)

[ Announcement

## GreenSmith PR Joins the Yes& Team

Yes& is delighted to announce the acquisition of GreenSmith Public Relations as of September 1, 2019.

**Robert Sprague 

](https://insights.yesandagency.com/greensmith-pr-joins-yes-and-team)

[ Announcement

## Yes& in Inc. 5000 for Second Consecutive Year, Reaches #4 on Washington Business Journal List

Growth at Yes& has landed it once again on the Inc. 5000 list of fastest-growing companies, while Yes& now ranks #4 on the Washington Business Journal’s list of the largest Washington-area advertising agencies.

**Robert Sprague 

](https://insights.yesandagency.com/yes-and-in-inc-5000-and-reaches-4-on-wbj-book-of-lists)

[ Announcement

## Mark Pedersen Talks Native Advertising in Washington Business Journal

Yes& Director of Marketing Strategy Mark Pedersen was quoted in the Washington Business Journal speaking about native advertising.

**Robert Sprague 

](https://insights.yesandagency.com/mark-pedersen-talks-native-advertising-in-washington-business-journal)

## Let's Stay in Touch

What's the point of having knowledge if we don’t share it? Sign up for the Yes& newsletter to get the latest news, tips, & general musings.

SUBSCRIBE

WE RESPECT YOUR PRIVACY, SO WE NEVER SHARE YOUR INFO

## Let's Chat!

You’ve got challenges. We’ve got imagination. Let’s achieve your goals together.

[CONTACT US](https://yesandagency.com/contact)

You’ve got challenges

## We’ve got imagination

[ Let's Connect ](https://yesandagency.com/contact/)

1700 Diagonal Road, Ste. 700,  
Alexandria, VA 22314

[(703) 823-1600](tel:7038231600)

You need expert advice

## Read our newsletter

[ Let's Connect ](https://yesandagency.com/contact/)

 Follow us

<https://www.linkedin.com/company/27179288/> <http://www.instagram.com/YesAndAgency> <https://vimeo.com/YesAndAgency> <https://www.facebook.com/YesAndAgency> <https://twitter.com/YesAndAgency>

You want proof

## We've got awards

![Inc. 5000](https://insights.yesandagency.com/hs-fs/hubfs/Yes/logos/emblem-inc5000.webp?width=150&height=150&name=emblem-inc5000.webp)

![Adweek Fastest Growing Agencies](https://insights.yesandagency.com/hs-fs/hubfs/Yes/logos/FGA_24_Badge.webp?width=150&height=150&name=FGA_24_Badge.webp)

© 2026 Yes&. All Rights Reserved.

### Thanks for joining the Yes& mailing list!