Insights

Over the past year cyber and ransomware attacks targeting the nation’s supply chain and critical infrastructure have impacted the economy, national security, and public safety.

Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.

Planning Always Pays Off

It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.

Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Yes&, a full service integrated marketing agency, announced today that its video production,  “Akima’s Iñupiaq Shareholder"  received two Gold 2021 American Advertising Awards (ADDYs) for Illustration and Animation, Special Effects or Motion Graphics and two Silver ADDYs for Audio/Video Sales Presentation and Art Direction - Single at the Annual American Advertising Federation (AAF) National Awards Gala on June 11.

“Why are you using those pronouns? He isn’t here.”

When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.

May is Asian American/Pacific Islander Heritage Month and Yes& joins in celebrating the people and cultures of the world’s largest continent, which today hosts 48 nations. Since the first wave of Asian immigrants arrived nearly 200 years ago, the United States has benefitted from the rich heritage of people from China to Korea to Thailand to India to Russia, and dozens of points in between. In recognition of AAPI Month, we reached out to some of our Yes& team members to hear what the designation means to them.

Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards. But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.

Former Hill Holliday executive brings national brand experience to growing firm.