Insights

In part one of our "Campaign Conversations" series, we introduced you to the member acquisition campaign our agency launched for AMADC, the DC chapter of the American Marketing Association. To refresh, our agency created a digital-focused member acquisition campaign to strengthen the perception of AMADC amongst local brands, corporations, and influencers.

AMADC is the premier community for marketers in the DC region. As a chapter of the American Marketing Association, members turn to AMADC to connect, learn, stay relevant, and add value to their organizations.

Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors

Agency Enhances Website and Application Development Capabilities

Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.

Over the past year cyber and ransomware attacks targeting the nation’s supply chain and critical infrastructure have impacted the economy, national security, and public safety.

Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.

Planning Always Pays Off

It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.

Event producers have a predicament on their hands. Those who were able to pivot successfully to virtual events during the pandemic expanded their reach to audiences and speakers globally, providing exceptional value to their sponsoring organizations backed by real-time data on attendee participation. Accessibility to content was at an all-time high. Recorded sessions gave further engagement post-event and automatically created additional content for brand and event websites. But many people are ready and want to return to in-person events.

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Yes&, a full service integrated marketing agency, announced today that its video production,  “Akima’s Iñupiaq Shareholder"  received two Gold 2021 American Advertising Awards (ADDYs) for Illustration and Animation, Special Effects or Motion Graphics and two Silver ADDYs for Audio/Video Sales Presentation and Art Direction - Single at the Annual American Advertising Federation (AAF) National Awards Gala on June 11.