Insights

How do you create a new brand identity following a merger? The project is rather complex. But the process is incredibly interesting. After CMC, GISinc, and TSG Solutions merged, the joint company approached Yes& (Beyond Definition) to help communicate the power of their combined strengths.

On March 18, 2022, Yes& was recognized as the #1 Largest Visual Art and Design Firm in Greater Washington D.C. by the Washington Business Journal. This recognition as a top agency in the region reflects a year of significant growth for Yes&, bolstered by business development success, award-winning creative, and strategic acquisitions to meet the expanding needs of clients.

Allergens. They’re typically harmless, but they trigger our bodies to react irritably. Eyes watering. Sneezing. Itchy throat. All around unpleasant reactions. So, what do you do? Avoid them!

Spring is here, which means flowers are starting to bloom, the cold winter air is drifting away, and it’s time to get rid of the clutter in your life with a little spring cleaning. This may involve cleaning out your desk, vacuuming under your couch, or clearing off that layer of dust that may be clogging your company’s social media strategy.

You know this ad. You’ve seen it thousands of times. A good-looking group of thirty-somethings are laughing on a glowing beach. A product is nonchalantly placed in sight –– usually a beverage or piece of equipment. But you don’t really care so much about the product. You want to be as happy as these characters.

It certainly is awards season! Yes&’s work on the FEMA National Flood Insurance Program (NFIP) “Keep Home” campaign was recognized by the MUSE Creative Awards with five awards across several categories. The campaign won four gold awards in the Integrated Marketing, Video, Experiential & Immersive, and Audio categories. It also took home a platinum award within the Outdoor Advertising category.

Alexandria, VA, March 10, 2022 – Yes& won six DC ADDY® Awards at last night’s AAF DC American Advertising Awards Celebration for their work on FEMA’s National Flood Insurance Program and Carpenter’s Shelter. FEMA’s “Keep Home” campaign won four Silver DC ADDY® Awards and the Carpenter’s Shelter’s “Light the Way Forward” campaign won one Silver DC ADDY and a Best In Show Special Judges’ Award.

Newly Appointed Senior Vice President Adds Extensive Experience Delivering Mission-level Programs for Government Agencies

On Valentine’s Day, we send flowers or chocolates to make our partners, families, and friends feel a little more loved. On Mother’s Day, we write heartwarming cards to tell our mothers, grandmothers, or any female influence in our lives how much they are appreciated. Holidays are intended to allow us to celebrate or commemorate an event or the people in our lives, but why should we leave it up to one day in the year to let the people around us know how much they are appreciated?

Yes& is honored to be acknowledged by the 15th Annual AVA Digital Awards for our work with the Defense Contract Audit Agency (DCAA) on its “Join the Mission” campaign and with FEMA National Flood Insurance Program (NFIP) on its “Keep Home” campaign. Our “Join the Mission” campaign received three Platinum 2022 AVA Digital Awards for Video Production and Creativity. The “Keep Home” Campaign received seven Platinum 2022 AVA Digital Awards for Video Production, Creativity, and Digital Marketing, and one Gold AVA Digital Award for Web-Based Production.

It's the people that make the place. The community you feel proud to be a part of and the place you call home. Since 1982, Carpenter’s Shelter has evolved from a small group of concerned citizens into a leader in finding solutions that end and prevent homelessness in our very own community in Alexandria, VA.

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?