Insights

In the digital age, cyber warfare is prevalent; learn how cyber resiliency can protect you and your network.

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Yes& Agency demonstrates their commitment to expanding capabilities, elevating expertise, and improving processes through senior level additions.

What role does “voice listening” play in the marketing equation? With so much misinformation, smartphone “conspiracy theories” brings up real concern, including the privacy of personal information and the effect that marketing has on the behaviors of vulnerable demographics. Here are answers to three of the most important questions about voice listening.

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway.

As an agency, supporting your surrounding community is crucial - especially during difficult times. Learn how Yes& gave back to their network with Women Veterans Interactive, a non-profit in need of virtual event production support.

Yes& significantly expanded its government business with the award of major contracts with FEMA, USDA, and DOT for strategic marketing communications services.

Across the government and the private sector, social distancing and the COVID-19 pandemic is preventing in-person recruiting events and pushing employers and jobseekers towards virtual events and online opportunities for the foreseeable future. What does your agency need to creatively do, to remain relevant, attractive and competitive in the job market?

The new normal goes way beyond merely giving remote workers secure access to corporate data.

In times when proximity brings peril, and live-action filming is both tricky and costly, associations have turned to animation to keep their brand narratives moving.

The team at Yes& shares key advice for how to make the most of 2021, focusing on trends for resiliency, creativity, customer-obsession, and adaptability.

Optimistic or disruptively nostalgic? Where will brands be taking their logo redesigns in 2021?