How you can ensure a smooth data transition (so that no data is lost & there is no break in data tracking) What is GA4? Google Analytics 4 is the newest version of Google Analytics, which provides more advanced tracking capabilities and a deeper understanding of user behavior across multiple devices and platforms.
Flying Through A Successful Rebrand
One of the essential parts of a successful rebrand is the relationship between client and agency. This relationship must be built on understanding, trust, and the agency’s successful results. Pre-pandemic, in-person meetings, lunches, and other avenues were easy and helpful ways to build a client relationship. With many clients and agency staff members still working from home, it is important to take every opportunity to submerge yourself in your client’s brand while also building trust.
A Day in the Life of the Yes& Video Production Team
As a recent hire at Yes&, I’ve been introduced to the various and exciting capabilities of our video department. In my role as a Production Coordinator, I collaborate with myriad production partners in the creation of television and radio commercials for cross-platform, integrated advertising campaigns. To help you better understand my daily responsibilities, I’ve broken them down in three parts.
Yes& Named #1 Largest Visual Art and Design Firm for Two Consecutive Years!
On March 17, 2023, for the second consecutive year, the Washington Business Journalnamed Yes& the #1 Largest Visual Art and Design Firm in Greater Washington D.C. This recognition for Yes& as a top creative agency in the region reflects a year of continued significantgrowth and strategic acquisitions to meet the evolving needs of clients in the corporate, association, government, B2G, higher education, and not-for-profit sectors.
Part 2: Effective Social Strategy for a Challenging Digital Environment
Recently, Yes& summarized some of the dramatic changes 2022 brought to the social landscape. This month, we weigh in on how marketers should adjust their strategies given recent changes affecting Meta platforms, Twitter, and TikTok.
Yes& Announces New Partnership with Growing 8(a) Data Science Firm Aretec
Company to provide strategic branding and communications support to drive increased awareness across the government market ALEXANDRIA, VA – February 1, 2023 – Yes&, a mid-Atlantic-based integrated marketing agency, announced today that it has been selected to lead Aretec, Inc. in a corporate rebrand, website redesign, and marketing and communications strategy to enhance the company’s position in the government market.
Effective Social Strategy for a Challenging Digital Environment: Part I
While social media is always dynamic and ever evolving, 2022 brought dramatic shifts and activity that moved the discussion beyond audience trends and ad ascendency into the territory of trust, legality, and financial viability.
Hope Has a New Number Campaign Promotes Launch of 988 Lifeline
Mental health awareness has experienced a shift over the past few years, moving away from its historical negative perception to something that communities are openly discussing. Social media platforms like TikTok provides a platform for people to connect, share experiences, and find comfort. Companies are offering mental health support services and resources to employees. And, the federal government has recognized the critical nature of making support services more accessible to all. In 2020, the FCC adopted rules to establish “988” as the nationwide 3-digit dialing code for emergency support to connect with suicide prevention and mental health crisis counselors.
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