Insights

You know this ad. You’ve seen it thousands of times. A good-looking group of thirty-somethings are laughing on a glowing beach. A product is nonchalantly placed in sight –– usually a beverage or piece of equipment. But you don’t really care so much about the product. You want to be as happy as these characters.

It certainly is awards season! Yes&’s work on the FEMA National Flood Insurance Program (NFIP) “Keep Home” campaign was recognized by the MUSE Creative Awards with five awards across several categories. The campaign won four gold awards in the Integrated Marketing, Video, Experiential & Immersive, and Audio categories. It also took home a platinum award within the Outdoor Advertising category.

Alexandria, VA, March 10, 2022 – Yes& won six DC ADDY® Awards at last night’s AAF DC American Advertising Awards Celebration for their work on FEMA’s National Flood Insurance Program and Carpenter’s Shelter. FEMA’s “Keep Home” campaign won four Silver DC ADDY® Awards and the Carpenter’s Shelter’s “Light the Way Forward” campaign won one Silver DC ADDY and a Best In Show Special Judges’ Award.

Newly Appointed Senior Vice President Adds Extensive Experience Delivering Mission-level Programs for Government Agencies

On Valentine’s Day, we send flowers or chocolates to make our partners, families, and friends feel a little more loved. On Mother’s Day, we write heartwarming cards to tell our mothers, grandmothers, or any female influence in our lives how much they are appreciated. Holidays are intended to allow us to celebrate or commemorate an event or the people in our lives, but why should we leave it up to one day in the year to let the people around us know how much they are appreciated?

Yes& is honored to be acknowledged by the 15th Annual AVA Digital Awards for our work with the Defense Contract Audit Agency (DCAA) on its “Join the Mission” campaign and with FEMA National Flood Insurance Program (NFIP) on its “Keep Home” campaign. Our “Join the Mission” campaign received three Platinum 2022 AVA Digital Awards for Video Production and Creativity. The “Keep Home” Campaign received seven Platinum 2022 AVA Digital Awards for Video Production, Creativity, and Digital Marketing, and one Gold AVA Digital Award for Web-Based Production.

It's the people that make the place. The community you feel proud to be a part of and the place you call home. Since 1982, Carpenter’s Shelter has evolved from a small group of concerned citizens into a leader in finding solutions that end and prevent homelessness in our very own community in Alexandria, VA.

Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.

In part one of our "Campaign Conversations" series, we introduced you to the member acquisition campaign our agency launched for AMADC, the DC chapter of the American Marketing Association. To refresh, our agency created a digital-focused member acquisition campaign to strengthen the perception of AMADC amongst local brands, corporations, and influencers.

AMADC is the premier community for marketers in the DC region. As a chapter of the American Marketing Association, members turn to AMADC to connect, learn, stay relevant, and add value to their organizations.