Insights

Every day is a chance to start fresh, to do our best work, learn something new, and create meaningful moments for ourselves and the people around us. My intent is to do this as much as possible. Life is short. I might as well make it worthwhile. 

At Yes&, we care about community, places where we live and work and become our best selves. Community is where we make meaning. That’s why we’ve established a Social Action Committee that meets biweekly to organize and empower employee activism. This year, on June 8, Yes& teams organized and performed volunteer activities in multiple cities. Here’s a look at what we did. Hopefully, this will inspire you, your family, and colleagues to continue helping these worthwhile organizations! Lucky Dog Animal Rescue: Arlington, VA Lucky Dog Animal Rescue is a nonprofit organization dedicated to rescuing animals and finding them forever homes. Yes&ers organized supplies, took inventory, and cleaned the Lucky Dog office in Arlington, Va. The team organized many (many!) dog crates and pens, cat carriers, and bins -- the necessities of weekend adoption events. Lucky Dog Program Manager, Julie Brooks was ecstatic about the Yes& team’s accomplishment: fresh, clean, orderly supply rooms that will improve the efficiency of Lucky Dog’s operations.

The business-to-government (B2G) market is a lucrative and growing sector, with the U.S. government spending on goods and services totaling more than $6.27 trillion during fiscal year (FY) 2022 alone. The government is highly selective when choosing vendors, and companies must demonstrate a proven track record of delivering high-quality solutions that can address the government’s mission objectives. Even during times of economic downturn and debt ceiling discussions, it’s important for companies to remain relevant in this market. As such, B2G public relations (PR) remains a first-line marketing tactic to reach federal, state and local government contracting officers and other key decision-makers.

introducing: Ask d[ai]sy

A Unique creative brainstorming and ideation approach developed by yes&

The Washington, D.C., area is home to around 3,500 associations, representing a dizzying array of industries, interests, and philanthropic causes. At Yes&, we’re blessed with a rich and diverse tapestry of association clients, each with its own unique mission, purpose, and promise.

ALEXANDRIA, VA – April 3, 2023 – Yes& Lipman Hearne recently helped publicly launch an ambitious fundraising campaign for Northeastern University, its largest and most ambitious fundraising campaign to date.

As a recent hire at Yes&, I’ve been introduced to the various and exciting capabilities of our video department. In my role as a Production Coordinator, I collaborate with myriad production partners in the creation of television and radio commercials for cross-platform, integrated advertising campaigns. To help you better understand my daily responsibilities, I’ve broken them down in three parts.

No two days in the life of a researcher at Yes& are exactly the same, but there are certainly common themes: curiosity, problem-solving, data, storytelling… and more data.

The world of work has evolved dramatically. Workplace trends that were already bubbling under the surface were accelerated by the pandemic and brought into even sharper focus during the Great Resignation. 

Recently, Yes& summarized some of the dramatic changes 2022 brought to the social landscape. This month, we weigh in on how marketers should adjust their strategies given recent changes affecting Meta platforms, Twitter, and TikTok.

Company to provide strategic branding and communications support to drive increased awareness across the government market ALEXANDRIA, VA – February 1, 2023 – Yes&, a mid-Atlantic-based integrated marketing agency, announced today that it has been selected to lead Aretec, Inc. in a corporate rebrand, website redesign, and marketing and communications strategy to enhance the company’s position in the government market.