Insights

While social media is always dynamic and ever evolving, 2022 brought dramatic shifts and activity that moved the discussion beyond audience trends and ad ascendency into the territory of trust, legality, and financial viability.

Have you noticed some of the new Yes& branded imagery lately? There’s more to it than meets the eye, and if you are familiar with our company values, you may have already pieced it together.

Mental health awareness has experienced a shift over the past few years, moving away from its historical negative perception to something that communities are openly discussing. Social media platforms like TikTok provides a platform for people to connect, share experiences, and find comfort. Companies are offering mental health support services and resources to employees. And, the federal government has recognized the critical nature of making support services more accessible to all. In 2020, the FCC adopted rules to establish “988” as the nationwide 3-digit dialing code for emergency support to connect with suicide prevention and mental health crisis counselors.

I read the news today, oh boy About a lucky man who made the grade…

LGBTQ* Pride Month is celebrated in June in the United States to commemorate the resistance of gay, lesbian, and transgender patrons to an undercover police raid on New York City’s Stonewall Bar on June 28, 1969. The humane recognition and legal protection of LGBTQ people has come a long way in the five decades since Stonewall, and Pride is an important reminder of this progress—as well as a call to further action.

If effective communication were easy, everyone would be doing it. Making oneself understood in print is hard – like finding the perfect holiday gift. It’s no surprise, then, that writing intended to be engaging and persuasive frequently misses the mark. When that happens, audiences can feel underwhelmed, like a gift recipient of plain black socks.

The most wonderful time of the year is fast-approaching and with that comes our holiday favorites. From silver bells to eggnog to Christmas tree shopping, these popular pastimes are sure to usher in the holiday season with fun, laughter, smiles, and joy.

Yes& was engaged to the max at this year’s Mid-Atlantic Marketing Summit. Some of our team attended to network and learn, some were there to discuss challenges with attendees at the Yes& booth, and we even had team members lead a session with clients. It was a great day exploring challenges and innovative solutions with the great minds of the marketing and communications professional community.

Tracy Betts speaks on the needs of associations “A little bit of the right kind of research can help you hit the mark—to make a big impact with your members and get you the kind of engagement you’re looking for.” So says Tracy Betts, senior vice president of digital innovation at Yes&.

Video Production circa 2010 As people walk by a video crew, the first thing they say, “Is this going to be on the news?”

With the holidays just around the corner, it is the season for gatherings. The holidays remind us of the importance of coming together: to reconnect, create new shared experiences, and deepen bonds. It allows us to practice small talk, or civil discourse—with restraint. We may trash talk each other’s favorite football teams, but then happily make plans to watch more games together. If things go well, we will leave with a better understanding of each other and at least a civil relationship with that one person who tends to raise our blood pressure.

As we close out 2022, Yes&’s growth continued in November with two new partnerships that focus on reinventing brand identities.