Insights

Be Appealing, Distinctive – and, Above All, Authentic

The past two years have been challenging for association membership programs. When the pandemic hit, the entire nation was forced to shift their regular schedules to a life working from home. In-person meetings were moved to online platforms and everyday business lunches that employees looked forward to were no longer possible. The working world went remote, and managers were at a loss for how to communicate with and manage their employees.

Today, April 10 is National Encourage A Young Writer Day! At Yes&, we have an impressive team of writers across our agency that are here to encourage young writers to pursue their goals and develop their writing skills to the best of their abilities.

  On March 13, 2020, we left the office for a “test” day to see if Yes& could work remotely during a COVID-related shutdown. We have not yet come back.

Our Yes&ternship Summer Program is officially open for applications! Looking to acquire marketing skills and knowledge of various on-the-job communications strategies? Interested in gaining experience to prepare you for a fast-paced agency work environment? Then becoming a Yes&tern is the perfect opportunity for you.

How do you create a new brand identity following a merger? The project is rather complex. But the process is incredibly interesting. After CMC, GISinc, and TSG Solutions merged, the joint company approached Yes& (Beyond Definition) to help communicate the power of their combined strengths.

On March 18, 2022, Yes& was recognized as the #1 Largest Visual Art and Design Firm in Greater Washington D.C. by the Washington Business Journal. This recognition as a top agency in the region reflects a year of significant growth for Yes&, bolstered by business development success, award-winning creative, and strategic acquisitions to meet the expanding needs of clients.

Allergens. They’re typically harmless, but they trigger our bodies to react irritably. Eyes watering. Sneezing. Itchy throat. All around unpleasant reactions. So, what do you do? Avoid them!

Spring is here, which means flowers are starting to bloom, the cold winter air is drifting away, and it’s time to get rid of the clutter in your life with a little spring cleaning. This may involve cleaning out your desk, vacuuming under your couch, or clearing off that layer of dust that may be clogging your company’s social media strategy.

You know this ad. You’ve seen it thousands of times. A good-looking group of thirty-somethings are laughing on a glowing beach. A product is nonchalantly placed in sight –– usually a beverage or piece of equipment. But you don’t really care so much about the product. You want to be as happy as these characters.

It certainly is awards season! Yes&’s work on the FEMA National Flood Insurance Program (NFIP) “Keep Home” campaign was recognized by the MUSE Creative Awards with five awards across several categories. The campaign won four gold awards in the Integrated Marketing, Video, Experiential & Immersive, and Audio categories. It also took home a platinum award within the Outdoor Advertising category.

Alexandria, VA, March 10, 2022 – Yes& won six DC ADDY® Awards at last night’s AAF DC American Advertising Awards Celebration for their work on FEMA’s National Flood Insurance Program and Carpenter’s Shelter. FEMA’s “Keep Home” campaign won four Silver DC ADDY® Awards and the Carpenter’s Shelter’s “Light the Way Forward” campaign won one Silver DC ADDY and a Best In Show Special Judges’ Award.